In architecture, visualization is the act of representing a new construction in an easily digestible way, often before the building process has started.
Visualization is an age-old art that traces its lineage back to some of humankind’s earliest and most impressive structures. Going back at least as far as the ancient egyptians, visualization was revitalized in the renaissance era when artists began depicting churches and homes that hadn’t been built yet in various styles. In the 20th century, architectural visualization was re-modernized with the advent of new architectural drafting tools.
Visualization has always been a painstaking process, with architects, artists and designers of all disciplines spending countless hours making their representations of the future as realistic and attractive as they could. It is with new technologies, new techniques and cutting-edge software that visualization has been democratized, allowing for more realistic representations than were possible even a few years ago to be made in hours or days instead of weeks or months.
The ubiquity of visualization technologies and the ensuing capabilities of architecture firms has made it possible for builders, designers, developers, realtors, contractors, management firms and all real estate professionals to show their designs and dreams for better and more beautiful spaces.