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What are 3D Architectural Animations?

3D Animations are being used to digitally stage and visualize spaces in an efficient and valuable way. Pre-construction marketing has given developers and realtors an edge to their “on the boards” development projects. Real estate marketing has changed. Our 3D animations are helping clients sell over 50% of their projects before construction begins. This makes pre-construction marketing a valuable addition to any real estate sales strategy and makes animations the most effective to understand a new project.


3D Animation Process

The process to creating a stunning 3D animation for the real estate industry is very iterative and has multiple steps that require both the client and visualization company working together the entire time.

1.  Story-boarding
The first stage to the process starts with a conversation and storyboard session.  We look to identify major elements of the animation that will provoke emotion.  We hand draw out this session or compile it with rough scenes from 2D elements you may have already provided us with.

2. Wire-framing

The next step in the process is wire-framing the scenes.  We utilize the story-boarding process and we will then model out the environment in 3D.  This will then allow our client to start to seeing the final product come together.  The purpose of this phase is to start discuss movement through the environment or around the objects.

3. Mock Animation Approval
After the wire-framing has been complete, we will then compile a mock animation for approval.  This phase will not have any textures applied to the surfaces.  It purely locks down the movement through the environment or around the objects.  We can also discuss voice over or music during this phase as well.  After the 3D mock animation has been completed and approved, we cannot go back and change the camera placement without additional cost.

4. Rendering of Materials + Lighting
This is where the fun happens.  Once the animation is approved, our team of visualization designers get to work and begin to apply materials throughout the rendered environment.  You have until this phase to get us your selections and materials for all surfaces.  Our team begins to map the materials taking into account texture, shadow, bump, and lighting.

5. Sending it to the Render-farm

The strategic advantage that we have for our clients is our in house rendering farm.  We have a product from boxx technologies which helps our gpu based renderings come out at lightening speed.  This doesn't change the price we charge clients, but it allows us to view our visuals quicker, make minor adjustments, so the finals look that much better.  Our render farm has (8) Quadro P-5000's for an extra boost!  Most days our farm can be on 24 hours a day processing visuals for clients across the nation!  A typical photo-realistic 3D rendering or 3D animation can take anywhere between 1 minute to 1 day to render out.

6. Final Check and Approval
After the 3D animation cooks, we will send for final approval.  We rendering out our scenes individually, which means we will not send through an entire 1 minute animation.  We may send it through in 8 second increments.  This gives us more flexibility during video editing.  Once these views are all rendered we assemble in a video editing software.  We add in final text, music, voice over, in order to get to the final product.  If there needs to be changes it is limited to music, text, transitions, and speed only. 

3D Animations get the conversation started, but architectural animations show the specific details that one would expect in a finished building. The ability to create custom 3D environments allows us to model those details in a fast and high-quality fashion. So in the end, you are experiencing a to-scale digital model of the project exactly per the architectural drawings.  

If you would like to learn how we might be able to assist with your upcoming project click here!

Virtual Real Estate Walkthroughs

3D Animations allow us to tell the story beyond the project. We set the stage to align with the prospective buyers’ market, or you can even add your own custom touch! Diagrammed through aerial imagery and contextual site modeling, we show the home buyer what they get outside of their property. From large commercial site flyovers to a walk through of a new home, 3D Animations help our clients experience and understand the project as a whole.

  • Animations are used to showcase an entire Real Estate Development project showing custom materials and design.
  • Business Simulation videos also used 3D Animations to create prototypical, and sometimes futuristic, conditions for a business of any size.
  • Immersive content, music, and storytelling give users an emotional response to the space. For generations, we have learned through the power of storytelling, that is communicates on deeper levels with our audiences.
  • Each project is one-of-a-kind and can be used for almost any visualization purposes!

We hope you learned all there is to know about 3D animations and virtual real estate walkthroughs.  If you have any further questions please do not hesitate to reach out to learn more!