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How We Create 3D Video Animations for Real Estate Professionals

The process to creating a stunning 3D animation for the real estate industry has multiple steps that require both the client and visualization company working together the entire time.

1:  Story
This stage starts with a conversation and storyboard session.  We listen to your story and incorporate the key points that you are describing. We then sketch out each scene by hand so we can quickly confirm we are on the right path. Once the storyboard is approved, our team of visualization designers begin to build the 3D environment and apply materials throughout the scenes. 

2: Modeling
After the story is approved, we model the scenes we both agreed to showcase. The modeling portion is important to ensure that the base environment is being built accurately to the design and vision of the client. It is important to review screenshots of the model at this stage. 

3: Materials
This is when our clients start to seeing the final product come together.  The purpose of this phase is to confirm the materials and staging we are creating is accurate.  Every addition to each scene must go back to the story. Our team begins to map the materials taking into account texture, shadow, bump, and lighting.

4. Rough Cut

A rough cut is a feature length video in a 3D computer wireframe, as shown above. This is an efficient way to showcase camera movements and overall path through the environment. Accompanying the rough cut is a photorealistic rendering of that scene to confirm all the materials and staging were inserted correctly. We can still make minor modifications to the scene without losing too much time. 

This phase will not have any textures applied to the surfaces.  It is only for confirming the movement through the environment or around the objects. After the 3D mock animation has been completed and approved, we cannot go back and change the camera placement without additional cost.

5. Rendering
Our in-house rendering farm helps our renderings come out at lightning speed.  This doesn't change the price we charge clients, but it allows us to view our visuals quicker and make minor adjustments, so the finals look that much better.  

We have to render out our scenes individually, which means we will not send through an entire 1 minute animation.  We may send it through in 8 second increments.  This gives us more flexibility during video editing. 

6. Post-Production
After the 3D clips are completed rendering, we add in final text, music, and voiceover if requested.  

3D animations get the conversation started, but architectural animations show the specific details that one would expect in a finished building. The ability to create custom 3D environments allows us to model those details in a fast and high-quality fashion. So in the end, you are experiencing a to-scale digital model of the project exactly per the architectural drawings.