The Key to Making Your Business Stand Out Online
It is no secret that businesses in 2022 must have some kind of digital presence to market their products and services. Whether it be a website, an app, a social media account, or all of the above, most businesses have a hand in digital marketing. Unfortunately, the overcrowding of the internet has made it difficult to stand out with basic, static content. To keep up with the fast-paced digital marketing world, a business needs to be utilizing any and all new tactics to stand out among the sea of other advertisements.
The Best Way to Boost Online Engagement
Motion graphics hold the ability to cut through the noise and be the edge needed to boost your online engagement. Most people are familiar with animation through cartoons or movies, but this technique isn’t limited to telling stories to children- it is also used to tell the story of a brand. Motion Graphics is essentially graphic design-made video. This style combines sound, text, charts, symbols, and animation, to convey hard data and written information in a compelling and clear way.
That said, there are many other features that make motion graphics animation a force to be reckoned with. Let’s take a look:
- Tells a story
- Explains abstract concepts
- It’s less time-consuming
- Eye-catching and entertaining
- More Memorable
- Cost (less expensive than animation)
- Over 84% of the feed posts uploaded to Instagram are videos. There's a specific reason why: video posts generate around 38% more engagement than posts containing only images.
DesignBlendz Motion Graphics
- Architectural details
Well-Known Brand Examples:
- IBM Design Language - Motion
- Adidas x Stella McCartney
- IKEA - Light is Important
- Nike Vapormax Mesh
Nike Vapormax Mesh from Aixsponza on Vimeo.
Communicate and Connect With Your Audience in the Digital World
Motion graphics give your brand the ability to not only communicate with your audience but to go beyond that and build meaningful connections with them. We live in an increasingly digital world, and having a tool like this to cut through all of the noise online can really set your business apart. To breathe new life into your brand, consider having motion graphics made by our experienced visualization team. If you want to get your brand marketing rolling, contact us today.