Interior 3D rendering of a residential property

Design a dream home or building with 3D rendering, and discover just how much it adds to the process. We're sharing why it provides value here. The world of interior design is all about pictures and colors. 

You know that trendy line "a picture speaks a thousand words"? What if that picture was in 3D instead of 2D? It goes without saying that that fictional number would increase dramatically. 

That explains why 3D renderings are expected to grow at a frenetic rate in the next few years.

Using 3D to render your interior design project is the best way to showcase your finesse in design. This modern approach to design presents indoor and outdoor spaces with fluidity and tranquility.

Before the introduction of digital rendering software, hand-drawn renderings, and perspective were the industry standards.

Today, these approaches have almost become obsolete as the rapid technological surge has not spared the interior design industry. But what exactly is a 3D rendering?

What is a 3D rendering?

In its simplest form, rendering is a term from computer graphics which describes the process of imaging, visualization, or creation of models with the help of a computer 3D program.

3D rendering provides realistic presentations of pictures, scenes, or in your case, a visualization of your home by capturing the elements in a thought-provoking sense of charm. 

It illustrates the build out of walls, finishes, furniture, traffic flow, as well as spatial relationship and the overall layout. 

Benefits of 3D on project planning

The benefits of 3D rendering can be felt even in the initial stages of project planning.

As designers begin to plan partitions, finishes, and furniture layouts, they can simultaneously model the project to see how finishes can create the feel the client want, or how furniture will fit into a given space. 

These renderings can also help to identify flaws which might otherwise be overlooked through the conventional 2D approach. 

Once recognized, these flaws can be discussed with the client and corrected before construction work begins. 

3D renderings are very useful in testing the right finish. For example, a designer can test out several paint colors to determine the one that suits the client's style without lifting a paintbrush or providing a mock-up.

Benefits of 3D on revision work

Considering the many elements that a project design encompasses, the ability to revise an element without having to remake an entire model can be very useful.

This is one area where 3D rendering completely outshines the traditional approaches. 

When making a 3D rendering based on a client's idea, the designer incorporates many elements such as view, color, lightings, furniture, etc. 

Thanks to the nature of this model, none of these elements is permanent, so if the client does not like one element such as the color of the kitchen, the designer can repaint it and quickly send it back to the client for approval.

Bridging the gap between what a client imagines and what they see is the forte of this modern approach to design.

Practical applications of 3D rendering services


Architects use 3D renderings to illustrate proposed projects in photoreal details to key decision makers.

Since 2D computer aided design (CAD) models don't always provide them with the required speed and accuracy to complete projects and solve problems, architects often rely on 3D models.

Real estate development

Real estate developers use 3D renderings during the design and construction phase as well as after the project is complete.

They use these models in their advertisement materials to promote the sale of residential and commercial property.

3D architectural renderings can also be used to help investors and lenders understand your vision.

Pre-construction marketing

Pre-construction marketing has changed the way marketing for real estate development projects is done.

With new construction homes popping up all over Philadelphia, there was a need for better means to reach out to new home buyers.

Creation of 3D animations and renderings to digitally stage how the product will look like before it is built has become the new marketing standard.


Putting all these benefits into considerations, it is hard to refute that 3D rendering is the technology of the future.

It is more realistic, cheaper, less time consuming and puts your company in line with the industry trends.

The advancement of digital renderings has not reached its zenith, and with time, we will see more digital renderings in the field of design. 

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.