In simple terms, 3D still renderings are static renderings that depict one scene per image. They are ideal for use in print advertising, websites, and social media channels. When photorealistic renderings are used in architecture, they assist in pre-selling real estate.
The process of 3D rendering means creating a graphically perceivable depiction of 3D objects, then transforming those details into appealing visual treatments. The end result produces a life-like depiction of an object or building that doesn't yet exist or is only intended to exist virtually.
Why some 3D renderings look more realistic than others
3D rendering creation has come a long way over the years—and now the most talented visualization designers can create imagery that is hard to decipher from a real photograph. The results of high-quality rendering creation are often called photorealistic renderings or marketing renderings to distinguish them from more basic schematic renderings. High-end renderings are useful for many industries, but the real estate industry in particular benefits from them by enabling people to see pre-construction projects before they're complete.
The benefits of in-house 3D rendering
We are a team of visualization designers with a strong real estate background, and we are able to produce different styles of renderings to create your intended look. We have developed a unique process to produce quality 3D renderings to our clients. Most notably, by being in-house, we eliminate mistakes and any delays due to a lag in communication.
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