Technology is everywhere we look. The process of 3d rendering has officially changed the real estate market forever. Read this article to find out how.


The real estate industry is undergoing major changes.

Technology makes it easier for agents to figure out who is just a "looker" and who is an interested client, without losing time.

Homebuilders are now trying new marketing strategies to make purchases more comfortable for clients and cheaper for sellers.

The result of their efforts is a new technology, based on 3D rendering, that uses realistic visualization. It is a technology that completely changes the buying process. 

Potential clients can now look at homes without actually meeting the real estate agent first.

Realistic images

While visuals are important for any marketing strategy, real estate is one of the industries that sells on "looks". You cannot sell a house without showing what it looks like first. 

Flyers and catalogs do work, but a realistic experience of actually walking in your potential house just by clicking from left and right is far more powerful.

It is also an effective way for potential clients to study every aspect of their potential home.

Tapping into a global market

Technology brought humans closer together than ever. Companies now no longer focus only on local marketing. 

Digital marketing opened new doors. Almost every business out there has a website where it tries to connect with potential clients.

Googling everything is far easier than putting your coat on and going out to ask around about real estate agencies. Few people do this anymore. 

It is vital for real estate agencies to stand out on the web, because that is where their potential clients are.

When a company tries to reach a global market, 3D rendering is the optimal strategy.

The more realistic the experience, the more incentive for the potential client to come look at the real house and, of course, buy it.

It is increasingly harder to stand out. A few photos will not do the trick. But actually showing them every aspect of the house in 3D might.

Inexpensive and faster to build

Building to-scale models take more time and cost more when compared to 3D models.

Not to mention the photos of to-scale models do not look very impressive when uploaded online.

The time spent organizing visits is reduced, as 3D models can be shown to multiple clients at the same time.

You no longer have to organize a visit for each client and waste valuable resources. Additionally, modifications are easier to make.

This technology also helps real estate agents weed out the window shoppers from the genuine potential buyers.

The ones who really want to buy will go further and contact the real estate company, while the window shopper, who satisfied their curiosity, will not.

3d rendering is the future of real estate 

It valuable resources while giving a pleasant experience to the potential buyer. If you are trying to sell a property, you can make a 3D model even before you finish construction. 

If you are searching for more information on 3d rendering and how you can improve your business, do not hesitate to contact us or learn more about us.

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.