Trends in the real estate industry may come and go, but make no mistake, 3D renderings are here to stay. Here are the 7 reasons you should start using them on your next project:
1. You'll have images that depict exactly what the design will look like in real life.
Even if you've been working in real estate for a long time, you may not necessarily be able to envision exactly what a 2D floorplan or blueprint will look like in real life. 3D renderings take care of that problem once and for all.
Using a 3D rendering service means that a professional 3D artist will create a digital model with dimensions in proportion to the final product. The designer will add photorealistic textures and lighting to the model so that you can see exactly what it will look like in real life.
2. Your customer satisfaction will skyrocket.
Customers are happiest when they know what they're paying for, and that's exactly the kind of information that a 3D-rendered design provides. Most customers will have a hard time visualizing how a 2D design will translate into real life, so having a 3D rendering of the design will make it easy for them to imagine.
For example, if you used 3D rendering services to create a real estate marketing campaign, potential buyers or tenants would be able to get a glimpse at all the property or unit's charms without having to visit the site in person. Your customers would appreciate the fact that you took the time and money to make their experience go more smoothly.
And since 70% of satisfaction is based on how customers feel they are being treated, it's absolutely essential that you pull out all the stops to let them know that you value their business.
3. Your project will stand out from the crowd.
Even though 3D renderings have become more and more commonplace in everyday media, many companies have been slow to jump on the bandwagon. Which is actually good news for you! Because you've read this article, you can give yourself an edge and beat out your competition.
When it comes to real estate marketing, construction, development, and architecture, having amazing photorealistic images to include in advertisement listings and pitches will make your company hard to resist.
3D renderings will impress your clients and put you in a league of your own.
4. Your design presentations will be more efficient.
Presentations in 3D are efficient because the technology allows you to make changes to the design in real-time. That means that if, for instance, your client or development team doesn't like some aspect of the design, you can easily make changes then and there.
5. It's convenient for you and for your clients.
Outsourcing the visualization design process to professional 3D rendering services means that you can easily send renderings to clients rather than spend valuable time meeting in person.
No one wants to make a trip out to the office just for a preview that will probably only take ten minutes. Sharing 3D renders digitally is as easy as clicking a button. Your clients are sure to appreciate the convenience, and you'll benefit from all the time you'll save.
6. 3D can be adapted to fit a variety of marketing needs.
One of the coolest things about 3D rendering is that it is an extremely versatile format. 3D designs can easily be adapted to fit whatever platform is most useful for your marketing campaign.
3D models can be made into animations, snapshots, 3D displays, and more. The 3D format has marketing applications across a wide array of industries.
For example, within the real estate realm, 3D rendering can be used to create an animated model so that clients can take a virtual walkthrough of the building. If you were feeling extra crazy, you could even embed the walkthrough on your company's website.
3D renders can also be converted into animations that you could record, post to YouTube, and share on your site. This is a good one to keep in mind since video content is becoming increasingly important in online marketing.
3D design software could also be used to create photorealistic images for your marketing campaign. No doubt there are other platforms where you could be using 3D rendering, the possibilities really are endless!
7. Using 3D rendering services will save you money.
The investment you make in 3D rendering will pay back huge dividends in the long run. Not only will you boost customer satisfaction and impress potential clients, but you will also cut construction costs. Because 3D rendering lets customers know exactly what they're getting, you won't have as many customers requesting changes to the design after construction has begun. You'll save time and money on rebuilding and your customers will get exactly what they want for their money.
It's a win-win for both you and your clients.
There's no question that using 3D rendering services is the way to go if you want to bolster your company's growth, your clientele's satisfaction, and your long-term profits.