3D digital rendering brings architectural designs to life. It blends the design and practical pieces of an idea into one seamless design.

However, 3D digital renderings do more than look cool. In only 3 decades, they’ve become a practical tool for the design and building processes of a project of any scale. Designers can use 3D rendering for any number of ideas or projects.

Do you want to take a tour through a finished apartment building before construction starts? Or walk through your future office? 3D rendering allows you, and any of your clients to do just that.

From an architectural and construction standpoint, companies can save thousands of dollars on projects before constructions begin. Engineers can find problems and iterate designs easier than before.

Here 5 great benefits of 3D digital rendering and how it can work for you!

How 3D Digital Rendering Works

3D digital renderings of a building or project start with software. The software is where you create a 3D representation of your design in a 2D format.

In the software, designers begin laying out the basics of the structure using geometric shapes. These first models will give you an idea of layout and space in a building even though they don’t look realistic.

Next, added lighting, texture, and color make the models appear more realistic. If you're showing a final project to a client, you can add final touches through programs like Photoshop to complete the model. The more realistic and appealing your digital rendering, the happier your clients will be.

Benefits of 3D Digital Rendering

Using digital rendering in your architectural and construction designs will offer benefits to both you and your clients. Here’s how 3D rendering can save you time, money, and make your clients happier.

1. Easily Communicate Ideas

Communicating a complex design, such as a building, is limiting when only using 2D tools. Sharing 2D blueprints and layouts with your clients allows only part of your idea across to your user. But it limits fine details such as safety or aesthetic issues.

Digital rendering lets designers and clients take a virtual tour to see the whole design. You can get a comprehensive idea about the general layout and how items will fit inside the building.

When presenting an architectural design to clients, a 3D digital rendering appears polished and professional. Viewers will get a clear sense of what to expect and how a building will look when completed.

2. Solve Problems Early

Can you imagine if you found a major issue with a design when it’s over 3/4 of the way constructed? Fixing the problem will require a significant amount of time, money, and energy.

Taking advantage of 3D renderings allows you to experience the building before construction begins. As you explore a digital rendering of your building, you can catch major problems you might not see on a 2D layout or blueprint.

Not only can you catch potential problems, but you can iterate and improve the design. In most cases, your client will not love the first design requiring you to make improvements.

Even with physical 3D models, clients, designers, and engineers may not catch small issues. Perhaps a client doesn’t like the layout of a lobby but wants to see the final designs before approving the change.

Recreating this in a 3D model could take hours or days to complete. Digital rendering software speeds up the time it takes to make any design changes.

3. Boost Your Relevance

Looking for something that gives your business an edge over your competitors? How about gain and grow your client base?

By keeping up on and using the latest technology in architectural design, you can give your company a competitive edge. Digital renderings do just that.

They offer high-quality 3D images of your designs that demonstrate a sense of professionalism. During presentations, clients and investors can see your designs come to life before they make a commitment. High-quality renderings show how your company is up to speed and willing to learn the latest technology.

Including 3D digital renderings will help make your business an authority in the architectural design field.

4. Offer Multiple Options

Physical 3D models take considerable amounts of time to create. They also need careful handling and physical travel from one place to another. This limits architects and designers from offering many design options.

Digital rendering, on the other hand, makes creating multiple designs easy.

Interior designers can show multiple designs with different color palettes, tiles, furnishings, and more. Architects can offer several different building designs with differing layouts.

Because digital architectural renderings are digital, you can copy, share, and change elements with ease. Most clients love having options to choose from or mix and match elements from various models. You and your company will be more likely to keep clients and regain new ones.

5. Increased Marketing and Profitability

Digital architectural renderings share the beauty and functionality of a building’s design. This makes them great options for architectural and construction marketing.

Lead generation is an important part of finding potential customers. While your company may have loyal clients, finding new clients will continue to boost your revenue. Your digital renderings will come in handy in attracting the right audience.

As you produce more digital models, you’ll build a stunning portfolio demonstrating your skills. These stunning designs will impress both existing and potential customers. Share pictures of your digital models on social media, your website, or via email to clients.

Finally, digital rendering saves you money. Yes, high-quality renderings will take time to complete, but they will save your company time and money later in the construction process.

Their highly realistic design and easy changes make them a valuable asset to your company.

The Laurel Rittenhouse_Interior Still Rendering_Penthouse Balcony

Invest in Digital Rendering Now

The benefits of digital rendering go beyond what’s on this list. Architectural and construction companies are already using 3D renderings to improve their design processes and grow their client base.

If you haven’t done so yet, invest in digital rendering to give your architectural and construction companies a competitive edge.

Have questions about the digital rendering software solutions available? Let’s talk. We’ll find you the right solutions for your projects.


About The Author

Hi, we're the Designblendz team! Our mission is to raise the standard of how the built environment is designed, visualized, and constructed by blending overlapping design disciplines that merge the virtual and physical world together.