Marketing is always evolving and each year shows new trends. Learn about the hottest commercial real estate marketing ideas for 2020.
Technology has created a variety of advances in the real estate industry. This means that there’s a lucrative market for real estate agents. To come out ahead, however, you need the right marketing plan.
To become the best real estate agent, you have to pay attention to the latest trends. You need to have strategies in place to help maximize your visibility and capture the attention of potential clients.
While cold calling has proven useful over the years, you need to leverage other technologies that’ll take your marketing to the next level. Here are commercial real estate marketing ideas for top agents that will help make you a lead competitor in 2020.
Ensure Your Website Is Mobile-Friendly
In the digital world, a business’s professional website is an important factor for your presence online. Your website serves to help make your business look trustworthy in the public eye. Your site should be optimized for mobile if you really care about your real estate marketing efforts.
Around 72% of online users access the internet using mobile devices. For this reason, you need to create a mobile-friendly website that will allow prospective buyers to view all your pages and content properly. You may as well create a mobile app so prospects can review listings and provide feedback.
Do Keyword Research
Use keyword research tools to establish the number of people searching for particular real estate topics. In any case, you don’t want to spend hours on end writing about what you think is important, only to find out nobody really cares.
After figuring out what folks are looking for, plan out your content. Put your commercial real estate knowledge to good use by creating informative, engaging, and unique content.
Drone Photography and Video Marketing
Use a drone to capture sweeping shots of the surrounding landscape and the building's exterior. Then, use photos to make your listings more exciting. The good thing, you don’t need the photography chops as numerous drone service companies have photographers that specialize in commercial real estate marketing.
In real estate, videos perform a leading role in attracting customers and making sales. Video marketing can help to improve your commercial real estate marketing game. Incorporating 3D images is also a great way to help customers better visualize the actual property.
Show prospects your offerings in a fun, engaging way. Create themed video content, for example, providing tips for what to look for in a property, things to look at before selling a property, or share videos of dream locations.
Get Busy on Social Media
Level up your marketing game by sharing new ideas, property updates, and events with your potential customers on social media.
LinkedIn is one of the best platforms where professionals network. With more than 500 million users, the platform comprises potential buyers and real estate professionals with residential and commercial real estate ideas.
The platform also consists of professionals in the legal, finance, and investing field, some of whom you’d want to meet. It’s a powerful engagement platform, allowing you to join group discussion boards and share content posts.
Twitter is also a valuable marketing platform. It features several marketing tools like the ability to embed multiple images in a tweet, showcase particular content from your website, and capture email addresses when you run an ad on twitter.
Both you and your team are the product. Your team includes not only the real estate agents that work with you but also your inspectors, photographers, preferred lenders, and favorite title companies.
Your team is part of your commercial real estate marketing. If the people who represent your company aren't offering satisfactory services to you or your clients, you’ll want to let them go and hire those who will. But first, communicate with the representative and try to resolve the issue before it reaches this point.
Boost Engagement With Contests and Q&As
Engagement is vital for any successful real estate marketing strategy. Using Q & A and polls within social media marketing like Instagram stories will likely encourage more users to engage with you. This will not only help them remember you but also inform the Instagram algorithm that you provide exciting content.
Instagram will award you with more organic traffic than if no one engaged with you. You can also run contests and reward winners. All you need is to learn how to engage audiences and offer freebies to encourage users to come back for more.
Contact Former Clients
Reaching out to previous clients and engaging them isn’t easy, but the rewards can be fascinating. Host games, organize an education seminar or invite former clients for a tour. A brief discussion with former clients will give your prospects a sense of trust to go ahead with the deal.
Referrals from previous and current clients are also a great way to attract new clients. People tend to trust the words from their family or friends, so the more referrals you have, the more likely you are to land new clients.
Follow up with clients a few months after they’ve moved in to ask how they are settling into their new space. Also, don’t forget to include a referral request in your email.
Know Where to Post Listings
While having an online presence is one of the top commercial real estate marketing ideas, it’s not enough. You need to know where other real estate agents are, and be there.
Expand your visibility in the market by listing your property on real estate search engines, such as Zillow and Trulia. Zillow attracts more than 420 million monthly views, making it an ideal engine to get your listings in front of thousands of potential clients.
Use These Commercial Real Estate Marketing Ideas
There are many real estate agents, which can make it extremely challenging to stand out from the crowd. Adopting a list of customer-focused commercial real estate marketing ideas can prove useful in retaining existing customers and attracting new prospects.
If you're ready to take your real estate career by storm with the best promotional advances, feel free to contact us today.