Are you struggling to find marketing strategies to help you compete in the new online world? With one-third of marketers beginning to incorporate digital marketing strategies into their business, you can't afford to miss out on this opportunity. People are moving online for content and consumption, and if you can't reach them, then you may start to lose business.
Here are nine ways you can improve your real estate marketing efforts:
1. Don't ignore your brand
Having a good brand is more important than ever. If you have ever been called out for poor service or done something shady, the internet will have a record of it.
You need to take care and take every opportunity to paint your company in the right light to give off a good impression. People are very concerned about brand behavior. If a potential customer sees something they don't like, they can easily find someone else who will take their business.
2. Build your social media presence
Customers want to learn more about you. This means you need to go to the social media sites they hang out at when they are online.
Make sure you set up Facebook, Instagram, and LinkedIn profiles for your company. These profiles will allow you to update your fans on what you are doing with your company. Your fans will also be able to interact with you on a more personal level. When you publish engaging content, people will want to interact with it.
Followers interact by sharing and commenting. This sharing can expose you to even more people and will help your following grow even more.
3. Learn about CGI virtual tours
Audio and video are taking over the internet. Users are turning to YouTube and other video services for a lot of their content consumption. You can add value to this by providing engaging tours for your properties. Providing sharp images is only the first step. High-quality video tours are next on that list.
But images and video can only go so far. We have the technology now to allow customers to explore properties with virtual tours. You can do this both in the browser and with virtual reality.
4. Build your website to convert
Having a good-looking website isn't everything. You can spend thousands of dollars on good design, but if it doesn't convert your visitors to customers, then you wasted your money.
Hire a website designer who knows how to make a good-looking website that can also sell your services. You need to build your website in a way that pushes your visitors to take the action you want them to.
These actions could be signing up for a mailing list, requesting more property information, and requesting an appointment to talk about potential projects.
5. Create a referral marketing program
Trust is everything. When you hear from someone that a company provides an excellent service, you don't hesitate to do business there.
A good tactic is to use referral bonuses to reward people who send you business. When you do this, you create a small sales force that is continuously working to build your business.
6. Nurture your email list
Email has been around for a long time. Even though there are a lot of new communication methods available today, email still stands on top as one of the most effective marketing methods.
Take every opportunity you can to build your email list and talk with them. Someone may not be open to doing business with you right away. When you use email to provide useful information on a regular basis, then potential customers are more likely to reach out to you when they need your services.
7. Create a content marketing strategy
Search engines used to be the wild west. You could spam keywords in your website content and rank them easily because that's what search engines looked for on websites.
You can't do that anymore. You need good content on your website that helps your visitors. When search engines see your visitors engaging with your content and staying on your site, you will increase trust.
This engagement moves your content and website up in the search engine rankings. A better ranking means you get more visitors and potential customers.
8. Make use of paid advertising
Data is king on the internet. Websites collect a lot of information about their users, and you can use this to better target your marketing.
You can quickly set up and test campaigns to find out what works. Once you find a winning formula and learn your cost of acquiring leads, you can pump money into your campaigns to fuel your growth.
Another form of paid marketing that has taken off in the past few years is remarketing. Someone may not buy anything when they first go to your website. Remarketing allows you to target them on social media and search engines afterwards.
This approach allows you to expose your brand again to people who have shown interest in your product.
9. Implement personalized marketing
All the data available to you will enable you to form sales funnels that are unique to different groups of people.
Old advertising methods had no way to segment the people who read your ads. Today you can segment your message by age, sex, location, and any other demographic that is available. Social media sites like Facebook can even segment your marketing message by interest.
Make use of this to customize your message for different groups. Different words and phrases resonate differently with groups. Find how to speak to these groups to increase your conversions.
Are you looking for more ways to improve your real estate development business? Check out our resources for real estate developers.