Just like clothes makes the man, the best photos sell the home. Discover here how to take better real estate photos...like this.
Have you seen any of those nature shows that talk about birds being attracted to shiny, glittery things? Humans are much like that, too.
An object doesn't have to have a literal shine to it. When something attractive catches our eye, though, it draws all of our attention and we drop anything else we were doing.
When you're advertising a home or property, whether you want to sell or rent it, use that knowledge. The right real estate photos can turn heads, so use these tips.
1. Find the Magic Time
Different homes photograph better at different times of the day. It could even vary based on the room because it depends on the direction the windows are facing.
As a general rule, you always want to take photos during the day on a bright, sunny day. Your exterior pictures will look more positive and welcoming. Your interior photos will benefit from all the natural light.
While this is true for photographing the home itself, sometimes you want to show off a view. If your property has a beautiful city skyline view at night or a gorgeous sunset view over the mountains, snap those pictures at the right times.
2. Get Your Home's Best Angle
The outside of your home has good angles and bad angles, just like we all do.
When taking exterior photos, photograph your home from a slight angle. This allows you to show the depth of your home so people can see how big it truly is.
Of course, some homes don't have much depth to them. In that case, a head-on angle might be more flattering.
3. Snap Pre-Photo Photos
Part of the reason photography is such a compelling art form is that camera angles can capture images in a different view than we get with our eyes. With real estate photos, that means a room could great in person but when you photograph it, it's not as stunning.
This is why it's a good idea to capture a few images before the photo shoot. A phone camera will do.
Snap a few angles of each room. Then look at the pictures with a critical eye and identify items you should move, declutter, or change.
As an added bonus, this helps you see which angles might be most flattering for each room.
4. Put Clutter In the Closet
One of the most important ways to produce great real estate photos is something you do before taking the photos at all. You need to de-clutter.
Unstaged items will distract from the view of the home. They'll also make each room look smaller and less attractive.
In your mind, try to make the home look like a home from a magazine. It should look livable and inviting, but there shouldn't be enough clutter to make it look "lived in." It should look like it's ready to welcome its first resident.
That decluttering doesn't have to be permanent. You could toss items into boxes for the photo shoot and put some of them back afterward.
5. Get the "Walking In" Effect
In most cases, it's best to photograph a room from the doorway that enters the room.
For one, this makes the viewer feel like they're stepping into the room the same way a guest would. It helps them envision themselves into the home.
That doorway is also usually the most flattering angle for the room. Your goal is to get as much of the room as possible in one photo, and the doorway tends to work best for this.
Don't be afraid to experiment, though. Stand in different corners to see if they offer a fuller view.
6. Show the Possibilities
There are plenty of times when a property might look a certain way today, while you're advertising it, but it will look different when the person takes possession. For example, you might in the process of building or renovating the property.
You don't have to wait until the work is done to show off the images. Instead, produce a 3D rendering of the way you expect the finished property to look.
This allows people to see the potential and what the home would actually look like when they moved in.
It's important to be upfront, though. Make it clear that these are renderings are based on building plans and expectations. Specify that there is no guarantee that the finished home will look exactly like this, as materials and designs can change during the process.
Another word of caution: go for quality. Choose a professional 3D rendering service instead of an inexpensive drawing or a DIY project.
7. Toss Out the Trickery
There has been somewhat of a trend over the past several years of using wide-angle lenses for real estate photos. These lenses stretch the room's look so that it appears larger.
Stay away from this trick for a few reasons. First, buyers or renters will be disappointed when they show up and see a home that is smaller than they expected. That's a sure way to lose a sale.
Second, the fact is that wide-angle lenses aren't as sneaky as you think. If someone sees a kitchen with what appears to be a five-feet-wide dishwasher, it's a dead giveaway. This turns away buyers from this property and also damages their ability to trust you in the future.
Representing Your Property in the Best Way with Real Estate Photos
As important as it is to write a strong listing, the fact is that it's usually the photos that catch a person's eye. If someone is scanning a page, they're more likely to spot a gorgeous home exterior than the word "spacious."
The tips above can help you ensure that your real estate photos and renderings are painting your property in the best light. To get started right away, get a quote for your 3D renderings and learn more.