7 Benefits of 3D Architectural Rendering Services for Real Estate Businesses
3D architectural rendering services for your building or property can over value to your marketing campaigns.
Did you know that only 20% of people still get their news from print media? Studies show that 57% get their news from the TV and another 38% get their news online.
What does this have to do with 3D architectural rendering services?
From that study alone one can see a difference between how people absorb information. People prefer engaging visual presentation over static information dumps.
Would you rather look at a 3D presentation of a new house or a traditional top-down blueprint?
It'll come as no surprise if you chose the former. 3D render services is becoming a game-changer in the industry. People naturally cling to a more visually stimulating presentation, after all.
If you're still not sold on the idea, take a moment to see the many benefits it can do for your company.
3D Renders Attract Clients
The human brain is attracted to certain shapes and lines more so than others. Men and women alike prefer shapes with gentle curves.
You don't get to test people's responses with a flat 2D image. They won't get to see the depth and dimensions of the design.
This is fixed with 3D architectural rendering services. You can present the images as they would appear in real life. This attracts clients more than a flat blueprint. It's like looking at the real thing. That is always going to be better than looking at rough sketches.
With 3D renders you're more likely going to get client approval faster than before.
Create Precise Presentations
One of the main problems of 2D images is that you're still looking at theoretical designs and measurements.
You're never sure if those measurements will work out in the real world. You can't test those designs until you're on the field.
This becomes a problem when presenting the design to clients. They might not see the bigger picture. They might not understand all the intricacies of a complex, 2D blueprint.
With 3D architectural rendering services, you can bypass these problems.
Catch Problems Early
The changes your clients are asking for aren't the only things you need to work on. There could be other problems that you can spot before construction of the project begins.
Using 3D renders you can spot if there's an issue with structural integrity or stability. You can see if there's lack of space or if the design is unappealing to test audiences.
You'll be able to catch all these problems before construction begins. This will save the company time and money. The worst case scenario is to make major architectural changes while workers are already on the field.
Edit Are Done on the Fly
Creating precise presentations is a long process. Even after presenting the design to a client they might ask for some changes.
The problem is that editing a 2D blueprint is neither quick nor easy. If you caught a problem with the design, you'll spend too many resources re-sketching those concepts to implement the new ideas.
3D architectural rendering services is the solution.
Designers can make changes on the fly using tools like AutoCAD. These changes happen in real-time.
This updates the client quickly and lets them see how the final result would look in real life. If they don't like the new result, the designer can revert back to the original vision with a few clicks of the mouse.
Do you know how expensive it can get to edit a design? You're paying not only for the adjustments but for the time and labor needed for those changes.
Making all those adjustments on a 2D blueprint costs money.
3D rendering software makes the process more affordable. Designers can now make the changes with a few clicks. This means less money spent on adjustments. The money saved can go to other vital aspects like marketing.
3D Renders Enhance Marketing
Speaking of marketing, 3D renders go a long way in boosting advertising.
You can't put a 2D blueprint in a commercial. It's boring and no one wants to look at it. It's like looking at a wall of text and that's never engaging.
3D renders, on the other hand, are beautiful to look at. Some people might not even realize they're looking at a simulated image and not the real thing.
These rendered presentations can fit in seamlessly into short video commercials and slideshow presentations.
Beautiful video presentations account for most sales in today's market. Studies have shown consumers are 64% more likely to buy a product if they saw a video ad first.
Keep in mind that this is only taking traditional marketing into consideration. Add in something like virtual reality opportunities and your business can explode in popularity.
Create Virtual Reality Opportunities
Marketing is going to new platforms very soon. It's estimated that by 2018 there will be 171 million people using Virtual Reality or VR.
There are already many products that showcase the power of VR. Gadgets like the Oculus Rift and the HTC Vive are making big waves in the way people view media.
It's going to continue making big changes for the next five years. Its popularity is still rising and it won't go away anytime soon.
At the moment, VR is used mostly for video games and movies. The technology makes for a more engaging experience compared to traditional entertainment media.
Imagine what you can do with VR and 3D rendered presentations. Instead of limiting your clients to a video presentation, why not tour them around it?
With 3D renders you can do this.
You can make a virtual 3D environment that they can explore using VR technology. This will let the clients see the finished product before it even gets made.
Stay ahead of your competitors and introduce this system before it becomes commonplace. Be an innovator and not a trend-follower.
Don't Wait to Start Using 3D Rendering Services
Now is the time to start using 3D renders. It's affordable, more engaging, and marketable.