Staging can make a home look its best during a sales period without the pricey cost of a renovation. For a certain fee per month, the home on the market can be filled with great looking furniture, accessories, and art. An even cheaper option is virtual staging, where you have the flexibility to customize the furniture palette and have the images of your home virtually brought to life. First impressions are important. Staging a home can be the key to selling the property successfully. The goal is to appeal to as many potential buyers as possible.
Here are the 6 reasons why you should use staging when marketing properties:
1. Sell the Property Faster
The price of a home drops the longer it stays on the market. Studies from the Real Estate Staging Association found that staged homes spent 72% less time on the market.
When selling a property, the goal is always to sell it as soon as possible and for the highest possible price. You can increase your chances of success if the property is staged before listing. If you were to go with virtual staging, you can make an empty home look cozy and luxurious without the actual furniture being brought into your home. With high definition images, you have the ability to be proactive in marketing your home as well, by posting them to social media, any home listing websites, or even have them printed on marketing materials.
The whole point of home staging in the first place is to present the home in the best possible light. Buyers are always more likely to make an offer on an attractive home. Both staging options will give you and the home buyer an appealing finished product. It's all about your price point and what works best for you or the home you are selling.
2. Sellers Can't be Objective
Many sellers have a hard time being objective when they are putting their home on the market. It's understandable, as any personal memories have been made in a loving home, and it may be hard for the seller to market their home effectively.
By getting a home stager, one ensures that the property is viewed objectively and packaged in a way that is appealing to others. The goal of staging is to make the home appeal to a mass audience in a compelling way.
This will ensure that there will be more interest in the property.
3. Buyers Need Help Visualizing
A National Association of Realtors study shows that 77% of buyers said staging a home made it easier for them to visualize the property as a potential future home. Both options of staging are responsible for getting a home into a condition that will allow potential buyers to visualize the future.
A staging company's job is to help people see themselves living in a particular home. That is why often times, they will decorate the home in a neutral way that appeals to the masses.
When staging a home, the staging professional is essentially removing the previous owner so that a potential new owner may visualize themselves in it. All of this leads to the same goal: to increase the likelihood of a sale.
One of the best things about using a professional company to stage a home is that the seller can relax. They can rest assured that everything possible has been done to sell the property for the best price as quickly as possible.
Professional companies will take care of everything when it comes to design, stage, and aesthetics. That leaves the seller time and energy to focus on other things, such as the upcoming move.
The seller can also have peace of mind knowing that their property is in a competitive space with other properties.
5. Make Money
Recent studies show that staged homes are sold 6% above the asking price compared to unstaged homes. They also spend a lot less time on the market, which is also good for the seller.
Staging a home is a great investment. Studies show that a 1-3% investment in home staging leads to an 8-10% return. That is a great deal. As a seller, who wouldn't be happy with a little extra cash in their pocket?
Although paying upfront for a homestager may seem a little counterintuitive, especially since there is no guarantee the home will sell, studies and research show that it is definitely a smart investment.
By investing in home staging, a seller is much more likely to make more money.
6. Get a Head Start on Packing
The seller is eventually going to have to pack when they have to move. So why not get an early start?
In order to stage a property, the seller must remove all personal items and clutter from the home. Spaces such as the kitchen where there are lots of different accessories knick-knacks will have to be cleared. A well-staged kitchen is a very attractive quality to potential buyers.
By staging a home, the seller is making their job easier when it comes time to move. Most of the packing is already done, so there will be less last-minute tasks to tackle.
Ready for virtual staging services?
If you have plans to sell a property in the near future, it would be wise to consider using professional virtual home staging. These services can help sell the property faster and for the best price. Contact us for more information.