Real estate marketing for new construction homes consists of several unique strategies. Check out these great marketing tips for this industry here.
Real estate marketing is hard enough. While a lot of people look for homes and apartments, there's a large amount of competition in the industry and a struggle to find the perfect tenant.
This form of marketing can be even more difficult for new construction homes. While new houses are nice, marketers cannot fall back on words like "historic" and "rustic" to describe the property.
There are still ways to succeed at marketing your new home. If you follow these five tips, we guarantee you'll be closing on new construction houses in no time.
Local SEO Is Essential
If you need real estate marketing tips, the first step is understanding how easy you are to find. The most important thing determining that is Google My Business, which is how you can make yourself accessible to those searching for homes or Realtors in your area.
This is an essential part of real estate marketing. Most people find what they're looking for on search engines today, so if they aren't able to know that they can find homes from you in the area, you're out of luck.
You can't expect people to just "shop around" anymore. You need to take your search engine presence seriously.
Maintain an Active Social Media Presence
Social media is an important place for real estate marketing. You can use it to help people to schedule tours, allow people to inquire about the homes and apartments you have available, and even find people interested in your unique construction techniques.
Your social media presence has a lot of potential today. Simply having a Facebook page doesn't cut it.
If you want to improve your presence on social media, there are a few things you can do. Being active is the most important, and this includes allowing people to message your company through your Facebook page and responding to comments.
You should also focus on the impact that tenants and people who have been on tours of your property can have. Use social media to encourage people to become evangelists: people have a lot of very specific needs when it comes to finding a house, but that doesn't mean you can't work with them to develop a strong online presence.
Social media matters. If you want to sell houses, then you need to recognize that reality and start taking it seriously.
Give Digital Tours and Post Construction Videos
Digital tours are a great way to get people to buy a new house. If somebody can't make it to the area on your schedule, that can harm your ability to sell a house: we have the technology to avoid this, so why aren't we doing something about it?
Giving a digital tour successfully can be difficult. You'll need to take 360 photos or videos. You may also want to hire a professional photographer to display the home in its best light.
It also helps to be as descriptive as possible. Real estate marketing is all about finding the people interested in your home and doing what you can to put them there.
That means you need to describe the dimensions of each room along with some of the elements of the construction.
Giving people an idea of what they can do when they live in your home is a great way to stop them from being either disappointed when they visit or underwhelmed so that they never do.
It can also be helpful to post videos of the construction of your home. This is a great way to sell a new house specifically: people worry about living somewhere that wasn't treated with passion and care.
The internet is a great place for putting your customers where they want to be. Showing yourself in the best light online is absolutely essential, and digital tours and construction videos may be the best possible way to do that.
Blog About Things In Your Neighborhood
Content creation should be an essential part of any real estate marketing strategy. This is true for two reasons.
The first is convincing people to move to begin with. If you're selling new homes in suburbs, there are any number of towns that a person moving for work could go to.
Your blog can be a great place for them to learn about the schools, hobbies, and things that make your little slice of heaven charming. When you consider that you're also competing against Realtors in other towns, that can be essential.
But your blog posts aren't just for people interested in moving. They're also for search engines and the process of helping your business get found online.
Content creation is an essential part of SEO. Websites that blog regularly do far better when it comes to indexing than those that don't: this is a good news for anybody looking to boost their online presence.
These posts need to be compelling for that to work. If people see them as click bait and leave the site, your SEO plan will be harmed by a high bounce rate.
So make sure your posts are helpful and interesting if you want to bring in new prospects. It helps to think before posting something: "would I want to read this?"
Work With Real Estate Marketing Pros
The best real estate marketing tip out there is working with professionals. And if you want to do that, we're the best out there.
We help home builders with every step of the process, from architecture to marketing. We promise to work with professionalism and passion to get your house sold as quickly as possible.
Selling houses is tough. But we're even tougher. So if you want to step up your home marketing game, you need to contact us today.