In a world full of people voicing their opinions, promoting their businesses, and constantly fighting for attention, it can be hard for a real estate agent to stand out in the crowd. We have identified the top 5 agents who have mastered the art of digital marketing and used it to their advantage. Branding yourself on social media is a great way for a real estate agent to find clients. Whether you are famous for your fabulous listings or quirky personality, it doesn’t matter as long as you are the name that comes to mind when someone needs an agent. Although grabbing and holding the attention of a large audience is not an easy task, these agents have found ways to keep their followers around and make their names known.
1. Jason Oppenheim
Jason Oppenheim is the president and founder of The Oppenheim Group, a luxury real estate brokerage representing buyers and sellers of luxury properties throughout Los Angeles and Orange County. After pursuing a successful career as a lawyer, he left his legal practice to join his family’s long line of real estate brokers. Three years into his real estate career, Jason founded The Oppenheim Group brokerage on Sunset Blvd. To make his business well-known, he partnered with Netflix on a TV series. Selling Sunset is a reality TV show featuring the agents from The Oppenheim Group, following along as they sell luxury homes to their affluent and celebrity clients. The show has been a great success, leading Jason to have 1.3 million followers on Instagram, and 21.4 thousand followers on Twitter. Although he was successful before the Netflix series, it definitely made his brokerage the most well-known in America. And he’s not stopping there- Jason is set to star in a spin-off series called ‘Selling the OC’, which will undoubtedly bring even more fame to his name.
2. Madison Sutton
Madison Sutton is a New York City-based agent who found her following through TikTok. She started out posting short video tours of her listings around the city and slowly gained an audience. Due to COVID-19, people were forced to switch from in-person home shopping to virtual browsing, which led hundreds of thousands of potential buyers to Madison’s TikTok page. Aside from real estate content, Madison also shares business advice, beauty tutorials, and lifestyle videos. She currently has a following of 103.5k on TikTok, and 42.2k on Instagram.
3. Ryan Stawasz
Ryan Stawsz is a Philadelphia-based agent who makes unique content to help him stand out on social media. On his YouTube channel, Ryan promotes his listings by playing humorous characters in short skits. As one of the top 5 independent agents in Philly, Ryan is the leader of his successful agency, The Stawasz Group. With 4,351 followers on Instagram and hundreds of YouTube views, Ryan is successfully using social media as a helpful tool.
4. Emily McAllister
25-year-old realtor, Emily McAllister took to TikTok for some revenge on a former boss. Her first boss had written her off as a failure, so Emily shared her goal of selling $11 million in real estate for the year and gained a crowd of supporters to follow her on her journey. Emily now has 348.5k followers on TikTok, where she continues to share her real estate journey, along with educational videos, house tours, and sales tips.
5. Tatiana Londono
Tat Londono is a real estate broker who uses social media to coach others on how to be successful in the business. With 2.6 million TikTok followers and 195k Instagram followers, Tatiana has become one of the faces of the real estate industry via the internet. She shares advice, tips, and tricks for buyers, sellers, and agents alike. Her pages have become hubs for all-things real estate, giving viewers quick, simply-explained knowledge for free. Her captivating personality, high energy, and great style have kept her audience members coming back for more. Tatiana is proof that sharing your knowledge and being a voice on social media definitely does pay off.
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