3D rendering isn't just used for interiors. We explain how it is also important for architecture exterior design.

Globally, the construction market is predicted to be worth $24334.9 billion by 2021. 3D renders will be a huge part of whole swathes of the work involved.

These renders have been part of interior design for some time. They help clients to see how a room will look when remodeling finishes.

Clients can choose materials, furnishings, colors, and textures based on these renders. With a tweak or two, architects can match their designs to the client's expectations.

But 3D renders are also valuable for use in architecture exterior design. Read on to discover why.

Share a Vision

Back in the day, architects would create hand-drawn concept sketches to show clients what they were thinking. These could be highly detailed, in color, to share the vision. Or they could be loose, line-drawn sketches in ink to share the idea of the building.

The sketches differed from the precise technical drawings shared with engineers. They tried to capture the building as people would see it, not other designers.

But they still asked clients to use their imagination. That always creates a gap between what the architect thinks and what the client sees in their mind.

Using 3D renders makes this process much easier. The results are more life-like so clients can see what architects mean at a glance. It gives a much better idea of what the end product will look like.

No one has to imagine what a building will look like from sketches or descriptions. Everyone looks at the exact same vision.

This also means that everyone in the design team is working from the same idea. Sharing the 3D render with engineers and other colleagues will help the project stay on track.

Get Better Feedback

Clients can buy into the architect's vision much faster with 3D renders. But it also means they can give better feedback because they can refer to specific parts of the render.

For example, a client may not like the color choice of exterior cladding. They don't even need to know the terminology, but they can ask for the color to be changed.

3D renders are a great bridge between architectural language and the client's understanding. There's less room for misunderstanding because the key to discussions is so visual.

Feedback can also be incorporated quickly and easily. Architects can change the models to suit client needs and share them digitally within hours.

This speeds up the approval process, which shortens the development time of a project.

Bring the Architecture Exterior Design into Your Marketing

How likely would you be to buy into a project based on drawings? You wouldn't be able to visualize how the end project would look.

With 3D renders, it's easy to pre-sell a development before building work begins. This is great for getting investment but also if you're applying for planning permission.

If you're selling units in an apartment building before it's finished? You're more likely to make sales if you're using 3D renders.

Done properly, 3D renders aren't far off virtual reality (VR). Clients, investors, or future tenants can enjoy a realistic representation of the building. Realtors can start pre-selling units based on the 3D renders.

Developers can even enter 3D renders into design competitions for an extra marketing boost. These images also look much better on social media which can help a marketing campaign.

See the Design from Every Angle

No matter how great an architect's 2D drawings are, it still requires a lot of imagination to 'see' the finished product.

Certain design flaws don't show up in the drawings either. These become easy to spot using 3D renders.

For example, the architect might notice an unattractive overhang on certain balconies. They're not noticeable in a flat 2D drawing. But in 3D renders, it becomes clear they might block the view from other apartments.

The team can inspect the design from every angle. This is also helpful if a building needs to fit into an awkward space.

Animation can help with 3D rendering. Here, clients can take a virtual 'tour' of the property. As with the first point, this helps the client to understand the architect's choices.

Predict the Future of the Design

Architects have full control over every aspect of the render. They can understand daylighting issues with neighboring buildings. Or they can see if a proposed building will overlook existing properties.

They can also include the roads around the site to show access to the building from all angles. This helps planners to see how new properties fit into both planned and existing infrastructure.

Adding vegetation shows how the project might look in the future once it's embedded in the local landscape.

These elements are helpful where local communities oppose a project. Showing how a project can fit into its environment can help overcome these concerns.

3D Renders are Cost-Effective

Because architects can find flaws using 3D renders, they can correct these flaws at the design stage. This saves companies from costly fixes once building work begins.

It also lets architects run tests on all aspects of the project. Experiment with building materials or finishes to see which choices best suit the client's needs.

Running another render is also cost-effective since remodeling doesn't cost much once the object is created. Building a 3D render is also cheaper than commissioning an architectural model.

Having an architect create a physical architectural model can take a week. A 3D render takes only hours.

Enjoy the Design Process with 3D Renders

Now you understand the key reasons to use 3D renders in architecture exterior design. They make it easier for clients and architects to share the same vision.

Developers can start pre-selling units before building work begins. Or the images can be used on social media and to enter design awards.

They help everyone to see the same image of the building. Everyone involved understands how it will look and fit into its environment.

All this solves costly fixes further into the development process. So if you're looking for 3D renders of a project, why not request a quote today?

About The Author

Hi, we're the Designblendz team! Our mission is to raise the standard of how the built environment is designed, visualized, and constructed by blending overlapping design disciplines that merge the virtual and physical world together.