Real Estate Marketing: Using Virtual Design to Sell Homes
From virtual design and staging to 3D renderings and floor plans, modern technology is helping real estate agents sell homes. Discover how you can use the latest technology to make waves in your area.
It takes a minimum of 8-10 showings of a home for it to sell. This can be a time-consuming activity. And even before the first showing, there is the work of staging, painting, and doing a deep cleaning of the house.
Virtual staging is taking the real estate market by storm. It offers great benefits to sellers, buyers, and agents!
Best of all, virtual design reduces costs and can increase sales. Read on for an overview of how this technology can make a huge difference in your real estate marketing.
What is Virtual Design?
Virtual design takes a traditional floor plan and converts it to a 3D platform. Realtors can then show clients the virtual properties on any computer, laptop or mobile device.
Clients will be able to view the property as if they were in the physical space. They can interact with the property by zooming in and out, moving from room to room and rotating the view.
Virtual staging allows clients to view properties virtually as if they were at the physical location. Clients can experience the room layouts and the flow from room to room. This is impossible to achieve with still photographs.
Virtual staging software also works for properties that are under construction or in the development stage. You can add paint to the walls, lay down flooring and place furniture in the rooms.
Virtual Home Staging Benefits for Sellers
Selling a home can often be a hectic and stressful time for sellers. As their realtor, you can help reduce some of that stress with a virtual design.
Virtual home staging for a property means that sellers don't need to move furniture around their home. This saves them time and also reduces the risk of damage to their home or furniture by having to move pieces around for staging. With one mouse click, they can refresh their walls with the top paint color trends for 2018.
The sellers will not have to be constantly uprooted for multiple showings. Even though some potential buyers will want to see the property in person, virtual home staging plans give people a first look. Chances are only serious buyers will want to go see the house in person.
Not having rented furniture and decor in the house removes the fear of damaging those rentals. Homeowners will not feel that they are living in a museum with the fear of breaking items that are not theirs.
Lastly, sellers can pack or move out of their home without reducing their chances of a sale. Thanks to the virtual design, potential buyers will be able to envision the house with furniture and decor.
An empty space during an in-person showing will not take away from the vision they have in their mind.
Virtual Home Staging Benefits for Realtors
Choosing to use virtual staging software makes so much sense for realtors.
On average, staged homes sell 88% faster and for 20% more than nonstaged ones. Now you can reap those rewards without the physical and financial cost of home staging.
The appointments would be more productive. There is no risk of potential buyers canceling last minute. The number of time wasters who aren't going to buy will be greatly reduced.
You will not need to spend as much time driving to showings. You could even expand your service area because of the time you will save in travel.
Your budget will not prevent you from showing the property to its full potential. If the space calls for a grand piano, put one in there with just one click of the mouse. You won't have to pay for staging items and furniture or an interior designer to stage the house for you.
Damaged furniture and other staging props will no longer be an issue. You have the flexibility to stage the property that best suits the client.
By using virtual staging, you can show off a project at any stage, from pre-construction to proposed renovations and upgrades.
Virtual staging software greatly increases your odds of making sales. Clients who are satisfied with the virtual model are more likely to book an appointment to view the property in person. And they will feel more confident in their decision to potentially buy it.
Virtual design allows you to enhance the space, even if it is not vacant. You might add side tables and rugs to fill in sparsely furnished rooms. You can make the outdoor space an oasis for plants, water features, and plants that will wow your buyers.
You can customize the interior design according to your client's preferences. This will help them make a connection to the home and allow them to envision themselves living there. An emotional connection is what sells houses after all.
Virtual Home Staging Benefits for Buyers
Potential buyers get so much more out of a virtual home tour than looking at still photographs.
Virtual design will present them with an accurate depiction of the layout; furniture and accessories can be placed to show the room size. It will help the clients to picture themselves living there. It will also inspire them to think of their own interior design ideas for when they move in.
Potential buyers can view the same property as many times as they like without the need to travel to the physical location. Then when they visit the property, they feel more confident in putting in an offer.
For out-of-town buyers, having the virtual home staging is a helpful service. It will save them multiple trips to look at homes that may not be right for them.
If the home is vacant or not staged when potential buyers arrive, it will not be a deterrent. They will already have a vision of the potential when walking into the vacant space.
We hope you now understand the wide range of benefits virtual design has for real estate marketing.