Did you know that 80% of real estate agents use drones to capture photos and video footage of their listings to make them more appealing to people in the process of buying a home? Doing things like this can be used as a part of an effective marketing strategy that realtors consider effective.
If you're in the real estate business, you need to understand the dos and don't of marketing for realtors if you hope to be successful. Below we've created a list of things you'll want to know before investing in your marketing strategies to increase quality leads.
While many real estate professionals use photos and videos to provide highlights of their listed properties to potential clients, there is a way to take things to the next level. With the pandemic still prominent in many places, it's changed how people house hunt.
People haven't stopped attending in-person house tours, but they want to ensure the house has something they want before they make the journey to see it, which is where 3D renderings come into play. Is the home you're trying to sell in need of repair or in the process of being built?
A 3D rendering can help potential buyers get a better grasp of what the home will look like when it's finished, which can further pique the buyer's interest in seeing the house and making an offer.
We understand the name of the game in real estate is to sell homes and get them off the market as soon as possible. This is to help your sellers get the profit they're looking for, and it doesn't hurt that you're also trying to collect your commission.
In the haste of trying to find buyers for the houses you've listed, you might have skipped taking quality photos of each home. Not having quality photos of the homes you've listed can have an adverse effect on the entire selling process.
Another issue with not using quality photos of the home is that it can make potential buyers believe there's something about the home you're trying to hide. Transparency is key in selling homes; combining photos and photorealistic renderings is the only way to do this.
If you're unsure how this works, some companies offer rendering services for clients that work with different types of architecture in their professions.
Yes, it's true people are buying a home, but they're also buying into a community. If the community isn't built up, it can negatively impact people's desire to move into the area.
To ensure that you don't lose buyers based on the community, you need to promote the community and the house. This could mean including information in your house description about what people in the area will enjoy.
For example, you could include information about:
These are things that people are going to research anyway; therefore, you're making the search easier for them by doing it yourself. It also shows that you know what you're talking about and position yourself as an expert leader in the real estate market in your area.
Not to mention when you promote the community, you can increase the chances of people in the surrounding area referring future clients to you.
Word of mouth marketing is one marketing tool that keeps on giving. When you've taken the time to connect with people in the community, there's a guarantee that some will refer you to others who need your services.
Another problem with some real estate professionals who don't understand things like social media marketing is neglecting past clients. We aren't saying you need to interact with them every day, but you should still speak to them every so often.
Mainly, people looking into buying a home want to know how the real estate agent interacted with past clients before they sign up to work with them. If you sell a home and forget about past clients, it can impact future business dealings.
Digital marketing is one of the strongest forces in marketing today. Mainly because more than 5 billion people use the internet every day.
When you create a social media account, ensure you use the platform to launch content that can serve as an educational platform for past, current, and future clients. You should use it to share relevant information about real estate.
The bottom line is that when it comes to digital marketing, you need to do more than post content that you think looks good. Often what people assume as newsworthy isn't to the people following them.
When you don't post things your followers want to see, it can impact your business and cause you to lose followers and future business. Trust us, doing things one way and not acknowledging that you need to be flexible and follow trends can cause you to be overtaken by your competitors.
Ensure you stay on top of the trends and topics your followers want to hear and provide what they're looking for. Again, this will help position you as a leader in the real estate market.
If you're looking to improve your marketing tools, a design-build firm can help you.
When it comes to marketing for realtors, there are several things that can make marketing easier, but there are also other things that can make it challenging. If you need marketing help, there's a solution.
Contact DesignBlendz and let us help you create a smoother marketing strategy for your company.