With the outbreak of COVID-19, more and more things that we used to do in person have become virtual in order to encourage social distancing and slow the spread of the virus. Virtual real estate marketing has become a necessity during the pandemic.
Architecture firms with a visualization team help real estate professionals develop digital solutions to fit their marketing needs, including virtual tools to improve their online presence and close sales. Giving online real estate tours is one way to connect with clients right now. By following our tips, you can become successful at hosting virtual tours and open houses.
Photo galleries provide the most basic form of virtual touring. They allow potential buyers to see what you have to offer. Use these tips to develop the best set of photos:
Video tours are similar to photo galleries, but they include a pre-recorded video of the property. When creating your video, remember to:
A virtual open house is a livestream tour of the property where you can interact with your potential buyers in the moment, as you lead them through the interior and exterior. You can set up virtual open houses by appointment, offering privately scheduled tours, or for a group of interested buyers who all watch together. To boost your chances of success for the virtual open house, be sure to:
The next best thing to visiting a property is seeing a 3D video animation of the location that highlights both the inside and outside. Working with a professional agency, you can get walk-through or fly-through animations that provide fantastic selling points. Walk-throughs show the interior of the property, even if the project hasn't been finished yet, while fly-throughs display the exterior of a project.
Animation can be an effective marketing tool, helping developers and real estate agents sell many of their properties before they even start construction. Tips for creating a memorable walk-through or fly-through include the following:
Virtual marketing for real estate is useful during this pandemic, but it also provides great tools that will be part of your marketing approach for years to come.
If you need assistance with virtual staging or 3D video animations of your project, our team can help. Contact us today to discuss your virtual marketing plans for your real estate properties!