If a picture is worth a thousand words, an enhanced virtual representation is worth much more. That’s why many colleges and private schools use virtual tours and other forms of interactive media to improve their marketing campaigns.
Many students are not able to visit campus in-person before admission. Virtual tours are a powerful way for schools to entice new students to enroll, wherever they may be.
In a virtual tour, the viewer experiences your school's culture and campus through videos and other media on your website. For example, an interactive map can link to different areas on campus, with additional information, videos and photographs about each location. You can also create video tours with narration and other audio effects.
With prospective students looking for virtual tours more every day, there's more than enough reason to include a virtual tour on your school's website. The advantages of virtual tours include:
Prospective students are more likely to feel connected to your school when they view a video of the buildings and campus rather than photos. A video tour creates an immersive experience that encourages visitors to interact with your website.
Virtual tours allow you to showcase the uniqueness of your facility, whether it's a unique architectural feature or a landmark on campus that other schools don’t have. When students are making an enrollment decision, small details matter. Sharing unique, memorable aspects of your campus can help increase your registration numbers.
More students will catch on to what makes your school special in a virtual tour, rather than reading impressive statistics in writing. Include a video of students taking part in sports to show your school's prowess in extracurricular activities. If you excel in academics, include clips of students engaged in class activities.
Virtual tours are highly effective at increasing viewer engagement. To help you get the most out of out of them, here are a few tips:
Our team loves to design and create virtual tours that offer tremendous value. Learn more about CGI virtual tours.