Imagine seeing your product ideas come to life right before your very eyes before you've even produced your first prototype.
This wouldn't have been possible even a few years ago, but now, thanks to 3D rendering you have this option in your back pocket for all your creations.
What better way to beat your competitors than a 3D visualization of your future product?
Everyone is trying to modernize their marketing initiatives to catch the customer's eye.
See below for 9 benefits of 3D renders that have companies flocking to join the 3D marketing movement!
What's the main goal of any successful marketing plan? To reach as many people as possible while spending as little money as possible.
Because of that, the cost-effectiveness of 3D rendering makes it a no-brainer for your advertising goals.
Preparing 3D renders eliminates the cost and need to rush for a final prototype to push for a photoshoot.
This gives you a much easier editing process that will fix a finished product much quicker. If you're editing a photograph you essentially have toss it and start all over, with 3D rendering, it takes mere minutes to make the same edits.
It's just like they say... "a picture is worth a thousand words".
3D renderings provide a visualization to your clients and potential customers on the exact concept that you're going for with your product.
You can tell everyone that you're looking to invent a toothbrush with new technology that isn't on the market, but what weight do those words carry?
Instead, provide them with a 3D rendering of your idea. That way they can see the separation of the bristles, the bright colors, and what makes your toothbrush different from any other toothbrush.
Clients only want to buy from the brands that show how in tune with the times they are.
They feel that the brands who use modern technology have a leg-up on their competition from the knowledge of the newest tools.
3D renderings give clients a sense that your brand is up to date given the use of 3D renders, a modern marketing tool, to create a finished product.
They also don't rely on the customers to imagine a finished product from sketching's or "rough drafts" that you show them. the 3D renders show your clients exactly what the final product will look like.
Ask any Marketing Coordinator or Graphic Designer what separates a good advertisement from a bad one, and they'll all tell you the same thing: the details.
3D renderings allow you to fix the image with ease and make it look just as realistic as before.
While it's true that you can edit a photo, if you make too many revisions to the picture, it will make it look unrealistic.
While your clients may not be professional graphic designers they can tell when an image looks fake, and your brand will suffer for it.
Marketing and Operations are both vitally important departments in your business, but they don't always flow in tune with one another.
If you're putting your Marketing department in a position where they need to wait for Operations to push out a prototype, you may live to regret it.
What if your prototype must go through several revisions? Those take weeks and cost A LOT of money. Meanwhile, you're Marketing Coordinators are twiddling their thumbs waiting for a final prototype to advertise.
This can all be avoided with 3D renderings. Save yourself the money and the trouble by starting down this path from the get-go.
Before pushing your product into the hands of your consumers, you'll want them to have an understanding what your product provides for them.
3D renders can sell that experience for you, so that your consumers know what to expect.
This can also help you build anticipation for when your product releases since clients can visualize what holes in their life your invention or service will fill for them.
In this day-in-age, it's no longer enough to just merely tell your audience what your brand is setting out to do.
Clients will always flock to the companies and brands that communicate through visualization rather than paragraphs that highlight the same message.
3D renders allow you an efficient way of defining your brand's differentiation through pictures and videos, which will get potential customers to turn their heads towards your ads.
Nothing is more frustrating that creating an amazing advertising piece and finding out later that it can't be scaled to fit sizing specifications on certain marketing avenues.
3D renders can be resized to fit any size of advertising: if you want to take a 3D rendering you had designed for a billboard and scale it down to fit a coupon card, no problem!
This gives your Marketing department flexibility to use the renderings and specifically attack target markets without having to consider sizing issues.
With all the prototypes, rough drafts, and technical work you have to go through during the creation process, it's easy to get overwhelmed if things aren't going right.
Fortunately, nothing reinvigorates you more than seeing your end goal be brought to life and remind you of the final product you're striving for!
3D renders can bring realization to the invention you've been working so hard to produce; and who knows? Maybe the 3D renderings can help expedite the prototype creation process as well.