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Jaindl, a well known developer in the Leigh Valley is continuing its companies vision of developing Allentown into a major city on the east coast. The Waterfront development is a brownfield development project located on the Leigh River at the existing Bethlehem Steel Mill. With 11 buildings, a river trail, multiple public spaces and 2 boat docks it is easy to realize that this project is big and bold. Designblendz was approached to help visualize the full breath of this waterfront masterplan project in one single image. The end result was a photorealistic waterfront masterplan rendering showing every detail of the project from the crew boats in the river to the people running along the river trail.

Location: Allentown, PA

Client: Jaindl Enterprises

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