A new 160 unit apartment building in any section of a city is a project that needs to be announced to city in the best possible way. Producing interesting and accurate 3D renderings is the best way to produce a general excitement for your project across your city. Highlighting the industrial nature of this multi family project the 3D renderings engage the viewer in how their new apartment may look. Close coordination was done with the developer to depict exactly what was going to be built so that the multi-family marketing could be represented as accurately as possible to the potential tenants. The common lobby, gym and hang out room was also visualized to give a full picture of the interior spaces in the multi-family marketing package.