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It's now more crucial than ever for real estate professionals to have an impressive online presence. Here's an in-depth look at how to stay successful using digital marketing techniques.


How Real Estate Has Changed in 2020

Stay-at-home mandates and social distancing requirements have forced previously traditional in-person transactions to move online, including in the real estate industry. As a result, there's a need to make virtual real estate experiences more accessible. More homebuyers want to browse properties online and stay safe while they explore potential future homes.

In fact, 36% say they're more inclined to buy real estate online amid the coronavirus pandemic. This option has become possible through technological advances like virtual 3D tours that give homebuyers further insight into multiple properties. Additionally, it's now more important to advertise online. An open house isn't a good idea for safety reasons, so it's best to choose web-based alternatives.

Homebuyers can search websites to see images, videos and walkthroughs to determine whether they want to purchase. These factors indicate that both technology and marketing are vital methods that you can use to attract interest in online real estate sales.

Will the Dependence on Online Traffic Continue After COVID-19?

The push to make real estate more internet-friendly existed before COVID-19. For many years, it's been possible to sell and buy properties online. The pandemic has simply turned virtual real estate experiences into a necessity for homebuyers. As a result, you can expect online traffic to continue to increase over time.

Many homebuyers will want to see their properties in person before they finalize their contracts. That said, 83% want to view pictures for research purposes before they proceed any further. Similarly, 80% use the internet to browse for real estate. Therefore, you should craft an online presence so that you're ready for current and future homebuyers.

If you don't adapt your approach to these standards, you may seem like you're behind the times to homebuyers. They want to view real estate online with enough information to make a virtual purchase if necessary. It's essential to be able to meet their needs as they change. As a result, you'll be able to provide a modern experience and adapt to the dependency on online traffic.

Will real estate continue online after COVID-19? In short, yes. You may still see homebuyers who prefer in-person arrangements. That said, it's important to remember that virtual real estate didn't pop up overnight. It's been around for years — and homebuyers are likely to navigate their property search somewhat or entirely online.

Real Estate Digital Marketing Checklist

A significant online presence will make selling homes online more effective. Here's a quick overview to help you plan your approach.

1. Host a User-Friendly Website

It's crucial to have a user-friendly website. Your clients need to be able to browse your website with ease. If it's hard for them to navigate a cluttered design or a complicated menu, you'll lose them. Be sure to provide clear-cut, accessible options for each page and update your information frequently. Remember that your website is a reflection of your brand, so you want to perfect it.

2. Take Professional Photos and Videos

A smartphone picture or video won't be impactful for homebuyers. At the very least, you should use professional photography for every property. Taking it a step further,  digital animations help you fully capture how a home looks and feels. This media makes a difference to homebuyers when coupled with virtual 3D tours. If you can offer both high-quality pictures and videos, you'll drive more traffic to your listings. 


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3. Run Social Media and Company Blogs

In 2020, you need to be active on your social media channels and company blog. These channels will help you reach millions of potential buyers who browse online for content daily. You can post about projects, articles, data, and any other topics that are useful for your audience. It's a free way to make your presence known to potential clients and drive traffic to your online listings.

4. Create an Email Marketing Campaign

There are endless reasons to try an email campaign for your business—specifically, it's a straightforward way to reach clients directly. You can include details about an upcoming project or a new listing in a series of emails or a newsletter. This information becomes quickly accessible because it lands right in your clients' inboxes. If your emails are relevant, you'll keep current clients interested while driving leads.

5. Establish a Paid Search or Social Media Campaign

A paid search or social media campaign for a project or listing can attract clicks fast. Your ads will appear to people online who've accessed certain keywords. Plus, you're able to fine-tune these keywords to make them as specific as possible, allowing you to reach local homebuyers. You shouldn't use this tactic for every house you have for sale, but it's useful for those special properties.

To keep up with the trend of online real estate sales, consider starting with two or three of these tips to perfect your marketing approach and set you apart from the competition.

Let Designblendz Help Meet Your Digital Marketing Needs

If you're a real estate professional, it's imperative to have an online presence. The coronavirus pandemic has increased online real estate sales, and you can expect to see more and more virtual transactions over time. At Designblendz, we provide top-quality real estate marketing services to help your team succeed.

Whether you need a 3D rendering, virtual tour or digital animation, we're here to assist. Contact us to receive a free quote today.

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.