Real estate photography should be the first thing on your mind if your goal is to sell a house quickly and at a top-dollar. An image may be worth 1,000 words, but in the world of real estate, it’s also worth thousands of dollars.
In the following article, we’re going to discuss the particulars of why you need to invest in professional real estate photography as you get ready to submit your listing. We’ll also be discussing the qualities you should look for in a true real estate photography professional. Let’s start the session!
Help Clients Manage Their Stress
A professional real estate photographer can help you help your clients with stress management. Look no further than the reasons most people get ready to sell a home for proof.
They’re moving in with a spouse or significant other. They’re expanding their space for children or sick relatives. They’re getting divorced, downsizing, upsizing.
The list goes on. The longer their house stays on the market, the more stressed-out they’re going to be. And they’re going to have way too much on their plate to focus on those incidentals like photography, even though the incidentals can make an enormous difference.
When you take care of this for them, the stress melts away. And it contributes to the quick and profitable sale of the home.
And Ease Your Stress Load As Well
The client’s stress isn’t all that matters here. You may have several clients you’re dealing with, closings to attend to, business tasks. It can be a burden on you, too.
Investing in real estate photography can help unload all that by giving you one less thing to worry about. It can also get a lot of the work off your plate when the offers start rolling in.
Sell the Lifestyle Image to That Next Buyer
You look at real estate photos for one reason, in particular. You want to find the home of your dreams that also fits realistically within your budget. All of this adds up to lifestyle image.
You’re trying to envision the life you’ll have inside of the home. But it’s hard to dream big when you’re looking at a poor-looking picture. Investing in real estate photography keeps a potential buyer from scrolling past your listing.
It causes him to slow down, explore the rooms and the amenities. It allows him to envision what lazy Fridays and Saturdays will be like around the house. Give him the best possible visual you can.
Because of Homebuyers Judging Books by Their Covers
A solid real estate image causes one to take note. A poor one is forgotten in less than a second. With each glance, your target audience is making a snap judgment about the entire property.
That may not seem fair but it’s a reality and we all do it. We do it every time we pick up a book in a bookstore, examine the cover, glance at the jacket copy, and put it back on the shelf.
We haven’t given that book nearly the time it deserves for us to make an informative decision. But we’ve developed a shorthand we can trust to guide our tastes to the proper picks. That’s what a real estate image does as well.
Improve the Turnaround Time
Once you learn how to take real estate photos, you’ll start to notice the massive effect it has on the level of interest in your listings. Most homes with professional photography sell much faster than ones that don’t.
Get More Money from the Listing
Photography for real estate also helps you get higher offers from the people who are submitting. A high-quality picture communicates a sense of quality in how the house is built, what its standing is to the surrounding area, and whether the home will appreciate quickly.
Remember the ROI Will Likely Pay for Itself
How much does a professional real estate photographer cost? The going rate can vary.
Some charge by the hour. Some by the number of photos. Some by listing.
But let's say you pay an average of $500 per listing for photographs that help your home sell 5% higher. Assuming your home sells at $150,000 instead of $143,000 (following this scenario), you paid $500 to get a $7,000 increase in sale price. Not bad, huh?
So What Makes a Photo Professional?
To put it simply, the person behind the camera. Here are some elements your real estate photographer should have in place.
1. Camera Equipment
The top camera equipment picks vary each year. At the bare minimum, you'll need a DSLR camera, with a lens minimum anywhere from 16-24 mm. Other useful equipment includes a gimbal for balance and various lenses to snap indoor and outdoor photos at varying lengths without losing resolution.
2. Taking Multiple Photos
Snap from more than one angle and take multiple pics from each angle. This can help you extract a usable photo even if one element is off a time or two between frames.
3. Reviewing the Materials with Your Input
Great real estate photographers bring you into the process. They explain what they're doing. And they make sure that their pictures align with your goals and objectives.
4. Attention to Background Detail
You'll want a photographer who pays as much attention to background images as he does the primary subject. Make sure nothing is embarrassing or out-of-place in the photograph and that colors and light are as flattering on each room as possible.
5. Literacy in the Technical Specifications
Amateur photographers believe they're good if they just pull out a phone and snap a few pics, then upload. But great real estate photographs require more.
You'll want a photographer who understands image sizes and takes pics with both the online listing and a magazine advertisement in mind. That requires different resolutions, so get someone well-versed enough to understand that. Or do it yourself with this handy guide.
Real Estate Photography Gets Results
Treat real estate photography like it's more than just an afterthought. Invest in getting up the very best pictures you can. Measure the difference in turnaround time and sales price while you're at it.
We'd be willing to bet business picks up the minute you trust a professional to the task. And for more in-depth design help, feel free to contact us.