VR is becoming a more accessible technology and a necessity for realtors.
As more cost-effective solutions are introduced daily, VR tech is becoming increasingly low-priced and accessible. With a plethora of free apps and extensions available, 3D rendering for a real estate video has never been easier.
No matter what price level your properties are at, every real estate company should be looking into VR solutions. Just as digital renderings have been able to show off unique ideas in home design, VR tech has the ability to place viewers in those innovative 3D spaces in a way that feels real.
If you're still considering whether VR tech is right for your company, here are nine reasons why renderings aren't just for high-end properties anymore.
1. Tour Apartments in Any Weather
One of the most difficult hurdles of dealing with multiple properties is the slog from one to the next. Renters and buyers could come across the most amazing property on the planet, but fatigue could scare them off.
A renter or buyer who is tired from walking around town all day, up and down multiple walkups, is going to have their decision affected by their energy level. By giving your clients a 3D walkthrough from the comfort of your real estate office, you can figure out what works for them in advance.
A lot of legwork, literally and figuratively, can be eliminated by a good real estate video.
2. Show the History of a Space
By gathering enough videos and photos, a 3D model of a property will stand as a record of what the space has looked like over time. This will allow your client to see how it looked on the day that they moved in.
It will also allow realtors to keep track of any additions or alterations. In the case of a dispute with a client who is moving out, you can track what damages the space has incurred.
For prospective buyers, they can imagine the space both with or without furniture. This can help a buyer visualize actually living in a space.
3. Keep From Bothering Sellers
One of the more stressful components of selling or renting out your property is the march of people in and out of the space you're still living in. In some states, you're required to give as much as 48 hours notice before you're allowed to show a space. This can put a lot of stress on current tenants.
Putting together a 3D model and a good real estate video will keep traffic to a minimum. Only the most serious prospective buyers will visit.
Get one ideal walkthrough in a digital format and make it available to interested parties so that you can respect your sellers' privacy. They'll appreciate it and respond more affably to requests for viewings.
4. Show a Work in Progress
It's not uncommon for a great property to be under repair or renovations in between owners. You might also be working on selling or promoting a property that's still under construction. In a large development, this is a very common scenario.
VR tours, 3D renderings, or a real estate video can offer interested parties a view into what to expect from a finished unit. Make sure you've spoken with developers and property managers so that you get the details right.
You can seize the opportunity to make a sale even if the space isn't in viewable condition.
5. Use What's Available to Tour What's Not
If you're dealing with a big apartment development with lots of units still in construction, you might face a challenge with sales coming in quickly. If a north facing unit is available but you only have access to a completed south facing unit, a VR real estate video can come in handy.
A handy VR tech or video editor will be able to manipulate images and renderings to make your material from the south-facing unit look like the north unit. Create usable models even as people start moving into the first finished units.
6. Aid a Buyer's Imagination
Most VR creators and video editors will be able to help you customize the spaces you're rendering. With quality images of an empty space, you'll be able to help buyers get ideas for placing their furniture or repainting the interiors from the seat of your office.
Giving your customers plenty of options will help sell them on the property as they'll be able to imagine it becoming their own. Making the space realistic to their wants and needs will move the purchase along quickly.
7. Build Cool Models
If your company is in the habit of having 3D models created to help clients imagine spaces, the photos and videos needed for VR can aid the printing process.
A high-quality and detailed rendering can be modified by a printer for creating a model. This will help your clients imagine themselves in each space.
Bridge the gap between the virtual and the real by giving your clients a concrete vision of what their new home could look like.
8. Allow Repeat "Visits"
Rather than having to call the seller over and over or having to make repeat meetings with your client, a VR real estate video allows them to visit the space again.
If they're speaking with their family or spouse, a VR walkthrough could help them to sell the idea to a family member who's reluctant to move. They can rethink their perceptions of the space and come up with clever new ideas.
Allowing your clients the time to come to their own conclusions about the home will lead to a higher level of buyer satisfaction.
9. Stay a Step Ahead
Only a relatively small number of companies have taken to using 3D technology for real estate. Getting into using the technology now means that you'll be able to take advantage of the shift in the market before everyone else.
Clients and customers will appreciate the convenience offered and see your company at the bleeding edge of what's to come.
You'll also be able to take the time to train your employees on using VR tech now before the rest of the field catches up.
Reinvent Real Estate Video in Your Market
You might be one of the first and only companies using VR tech in your sales region. This means you'll have the opportunity to offer clients their first experience with VR tech in real estate.
For any questions about using VR in your market or how to find the right VR staging solutions for your company, contact us.