We live in a visually-oriented, fast-paced world where first impressions matter more than ever before. Real estate graphic design has become the equivalent of a good introduction and a reassuring handshake. It tells prospective sellers and buyers who you are and what you're about with just one glance. Companies need a modern, high-impact logo and well-designed business materials in order to hold their own in this competitive market.
Building Your Brand
What exactly is building a brand? Branding is the process of attaining company name recognition and building reputation by using recognizable and memorable images and language.
Quality graphic design is essential to branding. A great logo, related company images, and a smart slogan give a company a professional, put-together look.
This presence translates to top quality service in potential clients' minds. They'll remember your company above others and be more inclined to stick with you when the time comes to sign.
A sloppy or cheap logo suggests that the company is the same way. It's assumed that if they didn't spend the time to be presentable and professional, they won't spend the time it takes to deliver quality service.
You want your real estate graphic design elements to convey a strong message to your audience. You need a company image that says you are driven, thorough, and trustworthy.
Real Estate Graphic Design: Creating Your Logo
When designing your real estate company's logo, you'll need to consider the following:
- What images represent your company
- What colors would be appropriate for your business
- Influential shapes that could be incorporated in the design
- Taglines, mottoes, and company slogans
The most effective, easily recognized logos are simple. Complicated or cluttered designs are all too forgettable, landing you in the pile of companies that don't get much attention.
Even if your logo consists only of text, choosing the perfect font can make for a clear, appealing brand.
Logotypes and Logo marks
The elements used in a logo can vary. Some companies use logos that do not contain the name of the business, only a graphic image. This is a logo mark. Many large corporations have easily recognizable logo marks. Other companies use logotype, which is a logo containing only specially designed text with no graphic images.
Color Choice Is Important
Color associations have a powerful influence. People associate many emotions and concepts with color, whether they realize it or not.
Designing your logo with this in mind puts you ahead of the game. The way your image makes potential customers feel has an incredible effect on their decision-making process.
Here are some general color associations relevant to logo design:
- Blue signifies trustworthiness, serenity, and security
- Yellow is cheery, stimulating, high-energy
- Red conveys passion, intensity, strength, and courage
- Orange suggests enthusiasm and energy
- Black imparts a look of sleek sophistication and power
- White conveys simplicity and cleanliness
Color combinations should complement one another in a way that draws potential customers in and lets them process and remember a design. They should be appropriate to the business and should reinforce your company's values and mission.
For simplicity's sake, just a few good colors implemented in an effective graphic can give your real estate company the edge it needs.
The Psychology of Shape
Just as colors have associations for many people, shapes can represent values or feelings.
Here are some general shape associations relevant to logo design:
- Circles represent love, comfort, protection, family, and being connected
- Triangles convey energy, power, strength, and balance
- Squares demonstrate logic, order, and security
Symmetrical logos are usually more balanced and appealing to the eye. While symmetry isn't the rule, it's a good idea to keep it in mind during logo design.
Let Your Graphics Suggest Your Specialty
When selecting the visual elements that will make up your logo, consider an image that represents your specialty.
For example, in real estate, specialty graphics can be an image related to your specific region, or it can be an image that represents the type of property you're selling.
This gives anyone who sees your logo an instant idea of what types of services you're offering.
Subtle, Bold, or Classic—but Always Dynamic
Real estate is an exciting business for everyone involved. Real estate graphic design should make a statement about a company's honesty, success with negotiations, and accuracy with pricing, among other things. All of this can be represented quickly and in a small space by careful professional graphic design.
Modern graphic designers give companies a marketing edge with a creative use of design elements, consideration of color theory, and knowledge of consumer psychology. They use colors that are meaningful and images that are unique and memorable to make a logo that can supercharge a business.