Looking to market new homes? Click here for tips on the best way to market new homes for sale!
Want to know the real reason your houses aren't selling?
It's not that the price is too high or the location is bad. It's simply that buyers are having trouble visualizing what the house really looks like.
Online marketing is how you get customers interested in new homes for sale. However, you need to find a way to bring these homes to live on their phones and computer monitors before they ever visit the property.
Want to learn more about the best way to market those new homes? Keep reading to discover the answer!
Introduction to 3D Architectural Rendering
When it comes to real estate, 3D architectural rendering is a relatively new concept. However, it is already changing the way that developers all over the world sell homes.
What, then, is this 3D rendering all about? It is primarily used to create 3D renderings of the interior and exterior of homes that have not yet been built.
Once a developer has these 3D renderings, they can do a number of exciting marketing tricks ranging from adding eye-popping photos to a listing to creating an exciting virtual tour.
Predicting the Future
You may still be on the fence about using 3D rendering. One reason it is so effective, though, is that most of your buyers are going to be highly visual.
With existing homes, the aesthetic is a primary selling factor. Customers want to know what different rooms look like, what the front of the home looks like, and so on.
Homes that are not yet built typically do not have many visuals beyond simple floor plans. And most buyers have trouble translating a boring floor plan into an exciting visualization.
3D rendering can change all of that. It helps "predict the future" for buyers by bringing a home to life even before it is built.
Part of why we love 3D rendering is that it is very versatile. With the help of the right company, you will have many 3D options to help bolster your marketing.
In addition to still renderings, you can create 3D animations. These can be useful for creating online tours or just helping buyers visualize how individual rooms will be created.
One of our favorite options is the virtual design center. This gives customers a 3D rendering of a room and then lets them interact with that room by changing different design elements to their own personal tastes.
With these options available on your website, you will have prospective buyers very interested in a home from their very first click.
Next Level Online Tour
Online tours have been a consistently popular way of selling existing homes. And these are nothing new: images and video have provided a cheap and easy way for sellers to walk prospective buyers through their homes over the last decade.
Homes that haven't been built yet typically cannot benefit from an online tour. However, 3D rendering changes that.
It's easy to create a smooth and organic tour through what the home will look like. On top of that, the use of 3D animations means this online tour will have a better production value than photographs in most listings.
Exteriors That Pop
In a weird way, looking at a new house is a lot like meeting a new person. In most cases, someone's mind is made up as soon as they get a good look at either the individual or the home.
This is another area where new homes have typically suffered. Unlike existing homes, there usually aren't many options for someone to look at the exterior of a home and create a positive first impression.
With 3D renders, you can create an exciting and dynamic exterior photo. And with full control over the virtual weather and lightning, the final result can look a lot better than most exterior pictures of existing homes!
Pros of 3D Rendering
This brings us to the central question: just what are the pros of 3D rendering?
We've touched on some of the biggest benefits of such renderings. Rendered virtual tours integrate well with your website and can let buyers use their smartphones to "walk" through the house from anywhere on the planet.
And eye-popping rendered exteriors are a huge benefit. This is your chance to make an awesome first impression on buyers like never before.
Finally, the visual design center is a way of putting customers into the driver's seat. Once they are fantasizing how they will decorate a space, buyers are that much likelier to buy the house.
Cons of 3D Rendering
There are many different pros to 3D rendering. However, there is one major con you should be aware of.
The only real con is the added cost. While competitive rendering prices are available, every rendering service you get has its own cost. Getting a wide variety of rendering services will add to your overall marketing costs, and that can a problem if you are operating on a strict budget.
Ultimately, we think that 3D rendering essentially pays for itself by helping you command higher buying prices and helping you sell homes quicker than ever.
When Is 3D Rendering Best for You?
We'll be honest: 3D rendering is not a perfect option for every seller. It's fair to ask: just who should be using it?
Rendering is ideal for real estate developers because it ultimately saves time. Being able to sell more homes in less time can help boost a developer's bottom line.
Rendering is also a great option for sellers who are selling high-end homes. When your customers have a lot of disposable income, they want to have a higher degree of control over the home's look and overall design. Rendering helps make that possible.
Marketing New Homes for Sale: The Next Step
3D rendering is a great way to help market new homes for sale. However, it's important to use an industry leader when it comes to your specific rendering needs.
Our company specializes in renderings, animations, virtual tours, and much more. We can help you sell and market these homes like never before.
To see how we can transform your business model, contact us today!