In this digital age, promoting your real estate business online is a must. So, what does successful real estate digital marketing look like? Let's find out!
Are you ready to take your digital marketing game to the next level?
The real estate business is a competitive industry, especially given that there are over 2 million licensed agents in the U.S.
It can be hard identifying ways to ensure your business stands out from the rest. This is particularly true if you are trying to take advantage of your digital audience but simply don't know how to start.
We've got solutions for you. It is possible to launch real estate digital marketing campaigns that have the results you need.
In this post, we'll look closely at the top tips to keep in mind for your next digital marketing efforts!
1. Be Interactive
One of the best ways to engage with potential customers is through interactive, intriguing content.
In fact, content marketing is rapidly becoming the leading form of advertising. Consumers are hungry for content that engages with them personally. They also value content that is fun, humorous, and/or interactive.
When you hone any real estate digital marketing strategy, think about ways that you can be more interactive.
You may think about posting live videos on social media, for example. Live videos give you a chance to chat with audiences in real time, which is compelling in its own right.
Incorporate virtual tours and 3D floor plans of listed properties on your website. Visitors will love walking through properties without having to call up an agent.
Incorporate chatbots on your website to help answer any questions customers may have when navigating to your site for the first time. In fact, consider redesigning your website in order to better support interactivity.
Show your audience that you are interested in them by sending out surveys and asking questions. You can do this through an e-mail or social media campaign.
Questions are a great way to generate valuable customer data and prove to your customer base that you care about them.
2. Incorporate SEO
Search Engine Optimization (SEO) is becoming critical for businesses of all kinds seeking a digital marketing revamp. SEO enables you to achieve higher Google rankings for distinct Google searches.
Higher Google rankings can mean greater digital visibility. This can drive organic traffic to your website and even compel visitors to linger longer.
Real estate digital marketing should incorporate SEO in some way. Even a simple SEO campaign can get you and specific properties digitally seen.
You can hire professional SEO services to take charge of your optimization. Or you can tackle it yourself. Here's a fabulous SEO tutorial that can help guide you in the right direction.
When handling SEO, make sure to research keywords, and optimize your content for trending searches. The real estate industry is a large one, so it's important to hone your keywords accordingly.
You can use Google's Keyword Planner to choose the best keywords for your market.
3. Go Local
As a real estate business, you often depend on local clients to keep sales high. When it comes to real estate digital marketing, it's essential to prioritize your local community members.
You can do this by launching a local SEO campaign. This means optimizing online content for local, location-specific searches, such as "real estate company in Baltimore" or "best northwest realtor."
It also means maintaining a number of local citations in online directories. Claim your business listing on Google My Business so that you can also appear on Google Maps.
Register your business name on review sites such as Yelp or Yellow Pages. Online reviews are a great means of acquiring new customers.
Lastly, consider launching local events. Partner with other companies in town, such as architecture and design firms, and host community gatherings. You may want to sponsor a local marathon, for example, or donate to a local charity.
What's more, you can advertise these events on social media!
Showing your commitment to the community itself can go a long way in securing the results you want from your real estate digital marketing.
4. Use Social Media
Social media isn't going away anytime soon, so make the most of it as you brainstorm real estate digital marketing ideas.
Build business profiles on the giants of social media, including Facebook, Twitter, and Instagram. Don't forget about LinkedIn, either.
Enable messaging on these profiles so that customers have a way to ask about properties, showings, and mortgages whenever they wish. Be active on your profiles to indicate your commitment to engaging with customers.
Use your space on social media to share posts by other local companies. This can develop virtual partnerships that leverage your online credibility in users' eyes.
Share interactive content on social media, including links to virtual tours on your website.
Social media is also a great platform for showcasing certain properties currently trending on the market.
5. Educate Your Audience
Real estate is a big deal for most clients, and they're bound to have questions about it. This is particularly true for first-time homebuyers.
As you craft your real estate digital marketing strategy, build education into its structure. Educating your audience is a powerful means of establishing a relationship.
In fact, investing in real estate isn't always without its emotions. Building meaningful and caring relationships with clients can be an important part of your marketing strategy.
A blog is a great channel for answering questions your clients may have. Start a blog that covers common real estate topics, such as "Mortgages 101" or "How to Choose the Best Realtor."
You may want to craft an infographic or e-guide that visitors to your website can download for free.
Lastly, consider holding a lecture series or webinar that users can attend online to ask questions and get valuable information on the real estate market.
Your Real Estate Digital Marketing
As we become more digitally competent, so does advertising. Keep up with your digital audiences by building online platforms into your real estate marketing strategies.
Produce interactive, engaging content that can demonstrate your authority in the real estate industry and build meaningful relationships with clients. Keep a blog or host a webinar to educate potential customers.
Make sure to incorporate SEO and social media into any digital marketing campaign.
DesignBlendz is at the fore of competitive real estate digital marketing. Learn more about the 3D renderings and digital marketing tools we offer all of our clients!