360-video-productionIn terms of marketing your property online, nothing beats 360 video production.

Potential buyers or renters can see the full property from the comfort of their own home. It helps them gauge whether or not the property is worth viewing in person. As a result, you receive outreach only from very interested parties.

What Exactly Is 360 Video Production?

Many members of real estate personnel confuse 360 video production with traditional slideshows. Slideshows consist of a select few static shots of the property. You find slideshows on sites designed for fast posting such as Craigslist.

In contrast, 360 video production showcases a 360 view of the property. They create a virtual tour that makes viewers feel as though they're actually there, touring the property.

Virtual tours take viewers through the entire house so they can see all of it, not just select pictures. They act as a preliminary tour instead of just the small taste that slideshows offer.

Slideshows work okay if you're on a very tight budget. But to reel in the buyers and renters who are truly interested, 360 video productions are the way to go.

What Should You Feature In a 360 Video Tour?

A 360 video production is a chance to showcase as much of the property as possible without overloading your site.

Use the opportunity to show all the walls in a room, and then show the ceiling and the floor. From there, move into the next room, showcasing all of the hallways as you go. If you're able to, you should showcase the entire property from the ceiling to the floor.

A large property will likely result in a long video. Long videos eat up space on your drive and file sharing systems. To cut down on length, you may consider making one video tour per room.

If that's the case, clearly mark on your website which video shows which part of the house. And always ensure the video is in high definition to optimize graphic quality.

Simply showcasing a property can make for a dull watch. Include a voice-over talking about various points of interest on the property. You can take the opportunity to give specific dimensions as well as directions to different parts of the property.

If a voice-over isn't possible for whatever reason, consider including a gentle, pleasant music track. Use your software to post text notes about the property in the video.

What Kind of Equipment Do You Need?

Creating 360 video productions require a video recorder that can record in high definition. The recorder should be equipped with a fish eye lens with a 180 field of view.

Recorder battery life tends to drain quickly. And chances are unless you're a seasoned professional, you'll end up reshooting at least some of your footage. To maintain battery life, you'll need a recorder charger, spare batteries, or a power cord.

One underestimated piece of equipment that you'll need is a mobile tripod. The tripod will keep the recorder steady and the view even while you wheel the recorder around the property. Without a tripod to help, the view will shake with your movements, making for a poor tour experience.

You'll also need video editing software that is compatible with your recorder. It is important to note that some software can work with only certain types of video files.

Prior to shooting, look over the recorder and software's manual. Check the software settings and feed settings. Do a short test video to make sure everything works and the footage is compatible with the software.

Failing to run a test could result in unusable footage as well as wasted time.

Your Website

Your 360 video tours will end up on your website.

Different websites have different requirements when it comes to hosting video. Some allow you to directly upload videos. Meanwhile, others can't host video at all and need an embedding code to play video.

There is also the tech support to consider. Some web hosts run on Java, some on Flash, and some on Shockwave.

Consider the website's requirements and support prior to posting your video. Not doing so could result in your videos being unplayable.

Should You Hire A 360 Video Production Professional?

Fiddling with video production equipment and software isn't everyone's forte. That goes double if you're a real estate professional who's already busy trying to sell and lease property.

In that case, it may be to your benefit to hire a video professional who specializes in 360 video production.

Gauging the Professional

Becoming a 360 video production professional doesn't require a college degree. Furthermore, most videographers are freelancers who run their own business. In many cases, you won't find a well-known business that leases their videographers.

Most likely, you'll have to turn to the Internet to find a video production professional. Every video production professional will have some sort of an online presence. In most cases, that presence will include social media platforms as well as a website.

The website should include a portfolio for potential clients' viewing. Review the video production professional's portfolio thoroughly. Ask yourself the following questions.

  • Do any of the videos shake? If they shake, how badly do they shake and when does the shaking occur?
  • Are the video pixels clear? Can you see exactly what the video is portraying?
  • Is the footage overexposed? Do glass and metal surfaces shine so brightly that they look like light sources?

Gauging The Professional's Expenses

Freelancer fees vary depending on the project and estimated time length. Any additional hours will likely require an overage fee.

Additionally, the professional may accrue travel expenses, such as buying food, getting gas, and booking a hotel room. They may also charge per day rather than per project.

When reaching out to your chosen professional, be clear about exactly what you want. That way, the professional can accurately estimate their expenses for the job.

After you receive the estimate, compare the quality of their work to that of other video production professionals. Is it worth the rate that they'll charge you?

Need Video Production? Reach Out!

At DesignBlendz, we know you rely on efficient online marketing techniques to sell and lease your property. We offer a variety of services, including 360 video tour production, to help you find sellers and renters.

For an estimate, please reach out to us today! 

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.