Real-Estate-marketing-Solutions.jpegFor real estate, not every situation can be completed with a DIY approach. Click here to learn more about when you need professional real estate solutions.

We live in a DIY era. More tools are available to us than ever before to complete almost any task we can imagine. But does this hold true when buying or selling a house, or are professional real estate solutions still the way to go?

You probably have a friend who boasts of having sold a home on their own, without the use of a Realtor. While it's true they may have skipped paying a commission, were the headaches worth it?

Selling or buying a house is the biggest financial undertaking most of us will ever experience. Because of this, a DIY approach might not be in your best interest.

In this article, we'll take a look at 6 specific situations where employing professional real estate solutions is your best bet for a seamless transaction.

Let's dive in.

1. When Convenience Matters to You

If you're a buyer, it's important to have access to every possible listing that might fit your needs.

It's a real estate agent's full-time job to act as a liaison between sellers and buyers. This means that they'll have quick access to every property listed by every agent in the area.

If you're looking to buy, an agent will hunt down every possible home that meets your criteria. You won't have to lift a finger.

They'll make all the viewing appointments and all you'll need to do is show up.

When you work the buying process on your own, expect to spend a lot of unwanted time playing telephone tag with selling agents and buyers looking to sell on their own.

If you're a seller, it's your job to solicit calls from interested buyers, answer all their questions and make all necessary appointments yourself. Often, if you don't get back to a potential buyer right away, they'll move on to the next property and not look back.

Another frustration is when you book a showing. Many times you'll rush home from work to arrive on time and the buyer won't show up.

A Realtor removes these frustrations from your plate.

In addition, a professional will create amazing online 3D tours of your home. Is that something you can take on by yourself?

2. When Negotiating Isn't Your Strength

Say you're a buyer and find a home you like. However, you hate the wood-paneled walls, shag carpeting and orange 1970's kitchen.

When you're working with an agent, you can express these concerns without directly insulting the homeowner. After all, maybe the owner's late mother picked out all the decor and it has sentimental meaning to the owner.

An agent is in a better position to negotiate a price discount without coming across as insulting.

They can also play the "bad guy" in a transaction when needed. This prevents friction between a seller and buyer that can kill an otherwise good deal.

If you want to get the house you want, professional real estate solutions are the way to go.

As a seller, you know that negotiations are part of the game. If you're not good at haggling, an agent will handle the hard-nosed issues without scaring away buyers who want to pay a lower price.

3. Nobody Likes Contracts

Whether you're buying or selling a home, contracts are going to come into play. Unless you're a real estate lawyer, they'll probably be relatively foreign to you.

An experienced agent deals with the same contracts almost every single day. They're familiar with the conditions that need to be used, when those conditions can be removed and how a contract can protect you.

4. They Cannot Tell a Lie

Ok, well technically they can! However, they are licensed professionals and would face severe repercussions if they did. That's not true for private sellers or buyers.

When you're working with a licensed agent under an official full-service commission agency agreement, the agent is bound by common law to a fiduciary agreement. They must act in your best interest.

Additionally, Realtor rely on repeat business and referrals to build their pipeline. A few lies can quickly kill a career.

Lastly, if an agent has lied to you, you'll have specific recourse avenues such as reporting them to their professional association or even going to court if you can prove they've failed their fiduciary duties.

If you're working directly with a buyer or seller and find out you've been lied to, there isn't much you can do.

5. Working on Your Own Might Not Save Any Money

Most people assume that skipping the use of an agent will save money. Keep in mind, however, that it's not likely that both seller and buyer will be able to skip paying commissions.

As an example, if you're trying to sell on your own, you'll price your home based on sale prices of other homes in your area that are comparable. Most of those homes were sold using an agent.

What this means is that you, as the seller, get to keep the percentage of the sale price that would otherwise be paid to the agent.

However, the buyers looking to purchase a home sold by an owner might also believe they'll save money by not involving an agent. They'll probably make an offer accordingly.

Unless the seller and buyer agree to split the savings in commissions, they can't both save.

6. Get a Competitive Edge

As a home seller, you need every edge possible to stand out from competition and get your asking price.

Professional real estate solutions provide you with graphic design services that create eye-catching logos, business cards, brochures, banners and other tools that give you the edge you need.

They also provide website design services and search engine optimization that will help get your home found in a highly competitive market.

Professional Real Estate Solutions Can't Be Replaced

You might be one of those people who feel completely qualified to buy or sell a home on your own. And you might very well be.

However, buying or selling a home isn't nearly as simple as people think. When the tough situations arise, you'll be glad you have professional real estate solutions on your side.

If you're a Realtor looking for the best marketing solutions available, then look no further. No matter your needs, we have you covered.


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.