Real estate agents' marketing efforts should focus on industry platforms that will make the biggest impact. Social media can reach tens of thousands, and every good agent needs to have a thriving presence on these sites. How you use them and what you post can make a huge difference. Combine that with some lesser-known digital marketing tools and other original ideas, and you can expand your presence and reach new clients.
Here are 20 real estate marketing strategies to try out this year.
1. Create Webpages for Local Communities on Facebook
Anyone can start a Facebook group. Add one for a local community or neighborhood, and invite people you know. Encourage them to post about:
- School concerts or games
- Special events in your town
- Sales at local businesses
Post your own listings there from time to time, too.
2. Buy Ads on Zillow
Most potential homebuyers look online for listings when they begin their search. Be sure they can find you through your Zillow listings. Zillow has a professional platform that allows you to advertise.
3. Use a Professional Photographer
Most real estate listings post dark, hard-to-see photos taken by amateurs. Investing in top-notch photos will set your postings apart and draw in curious potential buyers who can get a great feel for the property from these pictures.
4. Buy a Moving Truck
Want to really bowl over your customers? Offer them a free moving truck for the big day. Investing in a truck for your business also provides an opportunity to send out a moving billboard every time one of your customers relocates.
5. Engage With Instagram Stories
Instagram is one of the most popular social media platforms, and publishing stories give people a window into what you do. Have fun with it by employing:
6. Start a Podcast
People love learning more about their towns. Combine that with a hot medium — more than half of households now listen to podcasts — and you have a can't-lose proposition. Make it monthly and explore little-known aspects of town history, with real estate advice tossed in at the end.
7. Try an Agency Livestream
Home buyers love getting an "inside look" at what's going on at your office. Livestream an office meeting for something fun and different for your social media followers and the people at your office.
8. Become Involved in the Local Community
Setting up a booth at community events offers several benefits, including:
- Getting your name out to area homeowners
- Making connections in the business community
- Meeting people outside your usual circles
Use branded giveaways such as pens or notepads to keep your name in people's minds.
9. Embrace Social Causes
Giving back pays way more dividends than just a marketing tool. It makes you feel good and may inspire you to do things differently. Consider ways you can partner your business with local nonprofits or facilitate company-wide volunteer days.
10. Maintain a Regular Blog
Blogs offer a fantastic way to connect to the community as well as answer questions your audience may have about real estate. Call for queries on social media, then link to the posts on those feeds for people to find the content they're really interested in.
11. Add Short Videos to Your Site
You can't beat a weekly "Ask the Realtor" series that provides short, punchy answers to common questions such as "What is escrow?" or "How do I calculate my equity?" Keep the videos to two minutes or less, and share across social feeds.
12. Go Low-Tech With Handwritten Thank Yous
Thank you notes are a must in the realty business, but most people send them via email. Stand out by sending your thank yous through snail mail. You may want to devise signature stationery, too, to leave a strong impression.
13. Send a Monthly Newsletter
When you use MailChimp or other standardized programs, sending out a monthly newsletter is a breeze. You can keep people informed about upcoming events such as open houses and property price drops. Include fun stuff, too, such as puzzles or top 10 lists to keep your readers engaged.
14. Make Your Open Houses Virtual
Open houses may not fit into people's busy schedules, so why not bring the open house to them? Livestream a "virtual open house" and walk around showing your audience all the wonderful facets of your property they'd see in person.
15. Reach out to Journalists as a Source
Many local newspapers, magazines and websites cover the real estate industry, and journalists are always searching for new sources they can quote. Contact editors offering your expertise on residential or commercial real estate, real estate financing and more.
16. Target Millennials and Generation Z
Millennials and Gen Z are the next generations of homebuyers, and real estate agents who target them specifically will reap many benefits. Too many continue to target Gen X exclusively.
17. Organize a Walking Tour
Meet new people and have fun navigating your city by organizing a quarterly walking tour around the neighborhoods where you have properties for sale. Choose a theme, such as:
Add a special guest expert to each tour to give it added value.
18. Create a New Logo
A great logo can set you apart from other realtors. It should be bold, memorable and tell a story. Pay close attention to colors, too, because you will want to incorporate them into your other marketing materials.
19. Perfect Your Elevator Pitch
The "elevator pitch" is a 15-second argument for why someone should use your services. Have it ready to pull out in any situation, from your kids' soccer games to networking events.
20. Share Infographics on Social Media
Infographics with interesting subjects can go viral and bring extra attention to your agency. Choose a unique subject related to your specialty such as the history of a local playground or a look at the local job market.
By employing these imaginative real estate marketing ideas, you'll connect with new leads and build your business — time to jump in.