Did you know that making VR models of your real estate properties can help you pre-sell your project? This guide shows you how to create compelling 3D models.


In the contemporary world of real estate, putting together VR models is a necessity.

We need to deviate from the mentality that VR is only for films and video games. Instead, it's about bringing still images and inanimate objects to life.

So as you can imagine, it allows consumers to visualize your housing development in an almost physical manner. How handy is that?

With all that in mind, let's dig a little deeper into how VR models could help your real estate business!

The Relationship Between Staging and VR models

One of the problems people generally have when buying a property, even though they might be interested in what's offered to them, is visualizing the new build.

Let’s face it, a bunch of stationary stock images of furniture plastered on a page gives absolutely no information at all. People want realness, and that's what VR models provide.

With the help of VR, you can provide a model that looks attractive. Not only that, but you can also place whatever style of furniture you like inside of the model.

Choosing something that appeals to the nature of the buyer massively increases the likelihood of securing the sale. So, do some customer research to find out what they like!

This is a method otherwise known as staging.

A whopping 77% of realtors agree that this strategy helps buyers get a picture of their ideal future home. In other words, more cash in your pocket. 

Although staging may seem like the perfect way to attract customers, the good things in life don’t come free. When considering more contemporary models, it’s going to require you to dig into your pocket just a little bit.

What Else is Good About Staging?

Staging can be edited.

What's so great about that?

Well, the customer might not like the way you've organized the house in virtual reality. So with staging, you can play around with the furniture, the positioning of the walls, and decorate it however they choose.

The difference between staging and using an unexotic and archaic-looking catalog is that it becomes your own virtual world, which you can alter in any way, at any time.

But Can VR Also Save Money?

Going to visit properties physically can be a challenge for some people. It can prove financially difficult for some, especially for first time buyers who need to save every penny they have for their pending move.

Additionally, the traditional method of using images costs a fortune in the long run. It's not just cutting and sticking any old photo on a page; these pictures have to be high quality.

Think of all the pages and ink wasted, and on top of that, you wouldn’t want to use standard paper, you need card paper, which also costs more!

In other words, you may think it’s not worth investing in VR models, but if this is the career you plan to stick with, then perhaps it's the way to go.

What About Landscape Design?

It's been acknowledged by the NGA (National Gardening Association) that using landscape design can be 99% more attractive to potential consumers. So unsurprisingly, this can prompt sales to shoot through the roof.

The purpose of landscape design is to present the buyer with a potential property, so they get a better feel for the amount of space on offer. The design can be physically measured to scale and brought to life photographically.

It also focuses on structure and node sequences and gives you not only video-graphical images but also audio effects.

Landscape design can also focus on the outdoor area—not just the interior. It allows the customer to experience the garden and driveway, so they get a glimpse of the 'full package.'

Of course, this is 100% awesome for buyers. Just imagine being able to do all your tours from the comfort of your own house. Wouldn’t that be great?  

If that wasn’t already exciting and realistic enough for you, one of the greatest aspects of landscape design is its ability to deal with the architectural landscape. 

Inanimate structures are easily covered with this. For instance, greenery like; grass, trees, and other kinds of plants.

Become Immersed and Engrossed

The ultimate objective of using VR is to get prospects to connect emotionally with the environment they're looking at.

The buyer generally feels immersed and honestly believes they're looking at a like-for-like model of the property you've proposed.

Also, landscape models allow realtors to project some of the features that otherwise might have remained invisible to the buyer.

This permits the shopper to see the property in all its glory, causing the consumer to feel a greater sense of authenticity.

Is it Too Good to be True?

One of the more obvious disadvantages to VR modeling is that despite the hefty price tag, it’s not the simplest thing to get to grips with. Realtors agree.

A lot of education and training is necessary for someone to use VR modeling. You don’t just bounce out of bed and design a virtual world!

Making VR models might look like a piece of cake, but actually, a lot of work, know-how, and even mathematics goes into the job.   

So, if you're seeking more info on this, please don't hesitate to take a look at our 3D marketing services page. If you have any questions, fire them over. We're more than happy to help!

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.