Click here to learn how to get the most realistic graphics to show potential buyers for your new construction development!

As an Architect, you create the frameworks that one day turns into the backdrop to homely bliss, business triumphs, and all kinds of memorable occasions.

It’s no easy feat to match the expectations of your customers, searching for the real estate market for the perfect place to call home. 

You have perfected your design skills to meet their needs, creating spaces that serve their function intuitively.

But, all that know-how and skill can be reduced to nothing in the eyes of a customer when the graphics you provide them with are not selling the design.

Your customers want to be able to envision themselves in the space you proposed.

As such, it's vital to make the graphics as realistic as possible. You don't want to leave anything to the imagination. That way, your customers will feel like they’re there in the scene.

That isn't always an easy feat! 

But worry not, we've put together a guide on how to get the most realistic graphics for your customers.

Make the Most of Your 3D Renderings

When envisioning spaces, maps and measurements, simply don’t cut it. 3D renderings are a common industry standard, and their quality reflects directly back to you.

So when you are ready to present your designs, make sure you make the most out of the 3D software of your choice.

If you can expand into virtual reality software that is transforming the industry right now - and why wouldn’t it be? After all, it lets your customers immerse themselves in the spaces they wish to one day inhabit. 

Now, without further ado, let’s take a look at some tips for how to make your renderings as realistic as possible.

Use Ray Tracing to Improve Your Lighting

Light is one of the most important things when it comes to achieving a realistic final image. It is a subtle element that bounces off reflective items and diffuses shadows as they progress.

Turning on ray tracing for your lights and shadows makes reflective surfaces echo the light so that it bounces onto other textures, as well as softening and feathering shadows. 

Pay Close Attention to Realistic Textures

Textures may be subtle, but they are what makes objects seem tangible and revokes the associations our minds have with different surfaces. When we see the accurate feel, we associate it with touch.

That's paramount when it comes to making your customers feel at home in a 3D space and allow them to immerse themselves.

The silkiness of bed linen, the smooth cold touch of marble, or the warm rusticness of wood - all can fade away if the texture seems off or wrongly sized. 

Texture also concerns itself with glossiness, reflectiveness, and transparency. So, to achieve realistic looking glass or reflective surfaces, like clean marble or metal, it's essential to spend time perfecting its qualities. 

Allow for Irregularities - Let Life be a Part of Your Scene

When you’re designing photo-realistic renders for your house plans, sometimes you can make an image too perfect.

Once you’ve got your perfect interior plan, picture what life would actually look like within those virtual four walls, this means allowing for some irregularities and imperfections.

For instance, decorate the space with objects that you might typically leave out on the coffee table.

While you don’t want the virtual space to look crowded and untidy, you want it to appear 'lived in.' This shows clients how comfortable the property could be.

Your customers won’t be perfectly pristine every day they live there - so neither should your render be.

You can add some life by strewing a few pillows or magazines about, adding some plants into a room and leaving cups and cutlery out on the kitchen counters.

You can create ordered chaos that still looks aesthetically pleasing while reflecting what life could look like living in the space.

Bevel the Edges

It's quite rare in real life to have completely straight edges on anything. So, ensure to take lots of reference from real objects and spaces. This often means bevelling the edges to round them off slightly.

This makes them less harsh and much more natural to look at and will make the whole scene more comfortable and immersive.

This is yet another way to set materials apart from each other as some surfaces will have more evident edges than others.

Pay Attention to Detail

Don’t let mistakes creep into your render. Make sure that all objects scale realistically and fit into the perspective. Look at the render from a few different views to make sure of this.

If you’re using photo textures to put behind windows, make sure they reflect the lighting conditions you used inside and are perhaps even slightly blurred.

Sharp exterior textures can look glued on otherwise, and don’t accurately portray the distance from the viewer that they should realistically have. 

Set the mood to be appealing and consistent, and allow customers to believe that homely bliss is achievable in this space.

That means mood lighting and romantic accents across the space that tell a story your customers want to believe in. 

Ready to Create the Most Realistic Graphics?

Now you have some inspiration on how to achieve the most realistic graphics, you might be itching to get back to designing your 3D space! We hope these tips have helped you to make the most of 3D renderings.

For more helpful information on how to incorporate architectural 3D into your marketing and business strategies, subscribe to our blog, or, if you’d like some help with portraying realistic graphics, contact us to see how we could help. 


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.