In the continually evolving world of real estate, it's crucial to stay on top of technological advances. See how tech can help with pre-selling homes here.
This year, more homes are expected to be sold than in more than a decade.
In fact, approximately 5.64 million homes are forecast to go on the market. If you're planning to sell your home, you'll need to be able to stand out to prospective buyers.
Luckily, modern technology is making it easier than ever for people interested in pre-selling their homes. Now, you can access a much larger market.
People who are from out of state can do a virtual walk through of their future home, and you have more options for marketing than ever before.
Here are just a few ways that modern technology is changing the game for pre-selling:
By 2025, virtual reality is expected to be an $80 billion industry. Real estate agents and developers are already harnessing the power of VR. This is especially true during pre-sales when houses and other property are often sold long before models are built and streets are completed.
With pre-selling, you need to be able to sell the potential joy of the home. That means delivering the experience and sharing the magic. And virtual reality is a great way to do this.
Buyers are already using VR headsets like HTC's VIve, the Oculus Rift, or even the Cardboard viewers from Google. This allows them to be completely and remotely immersed in their future home with a 360-degree perspective.
Virtual reality is going to change the game for many industries. But the real estate industry is already seeing the benefits, with potential buyers able to feel like they're actually in their future home. Imagine slipping on a headset and wandering from room to room even when a house hasn't yet been built.
Marketing strategies involving video go a long way when it comes to pre-selling. By creating a video, you can show your potential buyers what the home will look like, and the exact features you'd like them to focus on.
Videos can be easily shared and viewed from anywhere, on smartphones, tablets, and computers. These days, a video is a must-have for marketing, particularly if you're selling property that hasn't been built.
Using social media can help you get your listing in front of the people who are most likely to be interested. There are a number of Facebook and LinkedIn groups where you can post videos and links. This makes it even easier for you to get in front of a wide number of potential buyers.
You can also use social media hashtags to draw attention to your property. This works particularly well if you're living in a town or city that has recently become a hot spot for buyers. Use location-specific geotags and hashtags to get your listing seen by the right people.
Snapchat, Facebook, Instagram, and Twitter are especially useful when using geotags. Geotags can help people who are thinking about moving to your town.
Buyers like to be able to see how a home's rooms will be connected.
One way you can do this is by using a floor plan. And 3-D technology allows you to make these floor plans interactive. When you click on the bathroom, you're taken to the bathroom's photos, for example.
You can also do a virtual walk through by using immersive video and wearing 3-D glasses.
Younger buyers (particularly millennials) want to be able to look at potential homes on their smartphones. And apps are a great way to do this. It's important that you're paying attention to the web appeal of your listing, particularly on mobile.
With so many potential buyers looking for homes on mobile devices, you'll need to make sure that listings look great on smartphones. That means ensuring you have plenty of photos and taking them with a high-resolution camera.
You'd be surprised how many people still think that a few snapshots taken on a cellphone are adequate for real estate listings. These days, buyers are continually searching with computers, phones, and tablets that are in high-resolution.
They also want photos of every room. Luckily, modern technology is making it easier than ever to take professional photos. They're then quickly uploaded to websites and social media for pre-selling, particularly for large developments.
Future-focused companies are now allowing almost all documents to be looked at and signed online or through a phone app. These days, buyers and sellers no longer need to sit at a table and sign pages of documents.
Buyers want to be able to open a document on their app, sign it, and send it back almost instantly. And modern technology is allowing this to happen quickly and easily.
Timetables and Checklists
Some companies are now also providing online dashboards. These keep buyers and sellers updated on the homes they're selling or viewing and the next steps they'll take.
People want to know what's expected of them and keep all information and documentation in one place. These tools also allow for easy communication between developers, agents, buyers, and sellers.
Virtual Home Staging
Not only is virtual reality allowing potential buyers to see what an empty home would look like, but they can see how it would look with decor and furniture. This means that buyers can see everything from different colors of walls to different types of flooring.
One of the best ways to know if a buyer is considering purchasing a home is if they begin talking about where they would put their furniture. Virtual home staging allows you to make this a reality, particularly when pre-selling since buyers are unable to do a real walk-through and picture their favorite couch in the living room.
Pre-Selling Homes is Easier With Technology
As you can see, technology is completely changing pre-selling. Gone are the days when buyers only had paper plans and their imagination to work with.
Now, they can do virtual walkthroughs, access listings online, and discover a much wider range of available homes through social media.
Want to talk about pre-selling? Get in touch today to learn more.