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Real estate wasn’t the intended market for virtual reality, but it’s turned into a good match. Giving prospective buyers a 3D view of their potential home is convenient for everyone, and it has several advantages over in-person viewings.

If you’re looking to boost your real estate business, here’s how 3D renderings can help.

Perfect Lighting Every Time

Getting the right lighting for photos and videos is difficult. You either need to wait for the right weather or work with lighting crews, and neither is convenient.

With modeling, you can avoid both those options. You can use a 3D technique to control every aspect of the lighting.

Even on rainy days, you can show how the house looks in full sunlight. If you’re selling in the winter, your clients can still experience what the light and shade will be like in the summer. You might help them spot where they’d want to plant or put in a pool.

This isn’t limited to the exterior. You can adjust the angles, intensity, and ambiance of inside lighting as well.

Doing this puts the best image forward for your client. You’ll reduce the chance of losing your buyer because of factors outside your control.

Envision Future Changes

Your client probably has some ideas about what they’d like to change when they move. They might have a vision for landscaping changes, remodeling the kitchen, or more.

Thanks to 3D models, they don’t have to imagine what that will look like. You can make those changes to the virtual model and continue to tweak it until everyone is satisfied.

Your client will appreciate getting a glimpse of their future changes. They’re more likely to overlook anything they don’t like with the current state of the property when they see that it has the potential of living up to their dreams.

Reminding them of that makes the sale that much easier.

Armchair Travel

Being able to give tours regardless of location is one of the greatest benefits of 3D renderings.

If your buyer wants to look at homes in their neighborhood, travel might not be a problem. Most of the time, though, people are looking to move further away. They could be moving across multiple towns or even states.

In those cases, a virtual tour is the only way for them to truly see the property.

Local clients also benefit from this. Finding time to go to a house, even if it’s close by, may not fit with their schedule. Or they might use virtual tours as a screening technique to decide which properties are worth seeing in person.

The time savings are good for you, too. Instead of coordinating calendars and fighting traffic, you can show the house quickly and easily.

Plus, the extra time means you can show properties more often and speed up the process of making a sale.

Less Hassle for Seller

Buyers aren’t the only ones with busy schedules. Sellers may find it time-consuming to prepare for and host an open house.

With a virtual tour, though, they can give a three-dimensional view of their home without all the hassle.

Instead of trying to keep their house pristine or worry about a group of strangers roaming around, sellers can prepare once, and do it in their own time. Then they can relax and continue with their daily activities without the stress of more visitors.

Sellers appreciate the convenience, and they’re easier to work with when they’re more relaxed.

Improved Communication

Using a 3D design helps with more than logistics. It also improves communication.

You want to give your client as many details as possible about the property. The problem is, it’s not always easy to describe.

You may not explain everything in quite the right way, or maybe you use terms your client doesn’t understand. This leads to confusion and questions, and you lose more time trying to clarify.

This goes both ways. The client may tell you what they’re looking for, but the way they describe it leaves you wondering if you’ve found the right place for them.

Having a 3D rendering cuts through all the confusion. You can show your client exactly how things look and what kind of space is available. The client can also point to anything that doesn’t meet their expectations or that they might want to change.

Instead of being frustrated by misunderstandings, your client can see how dedicated you are to providing the best experience for them. This improves communication and the level of trust.

Keep Your Clients Engaged

Buying a home is such a personal investment that buyers want to be involved. They want to be engaged and know that their comments are heard.

Access to 3D designs helps them feel included since they can see for themselves how everything looks.

More than that, it gives them an emotional connection. They could form an attachment to a place they saw on a virtual tour because it reminds them of a place they love. They might even decide it’s their dream home simply by doing a virtual walkthrough.

That sense of connection and engagement is much higher with 3D renderings than with simple photographs.

It also helps on the selling front, since the attachment improves the chances of clients making an offer and being willing to negotiate.

Raise Brand Awareness

Virtual tours are very popular for online viewing, and that works in your favor.

Even someone who’s not looking to buy at the moment could see your tour and be impressed with what you’ve done. When they’re ready to make a move, they’re more likely to remember your tour and will reach out to you first.

Additionally, you can keep the same look and feel across videos. This makes you even more recognizable and showcases your professionalism.

3D Renderings Boost Appeal

Even though virtual reality offers many benefits, not everyone uses it. That makes this a perfect time to give it a try since, in the world of real estate, you want to leverage every advantage you can. Using 3D renderings could give you the extra edge you need.

Ready to use 3D renderings and virtual reality for your real estate business? Contact us today and we’ll help you get started.

About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.