Imagine touring a house without leaving the office. You can stand out from other agencies by using 3D home rendering. Click here to learn how!


Maybe real estate could stand to be a little less real.

36% of home buyers are using online videos in their home search and that figure is growing. That shows home buyers are ready to engage with new technology to find their dream home, and 3D rendering is the next logical step. But are real estate agents ready to make that leap? If you're one of the first to adopt new technology, you could stand out from your competitors who're still using techniques of the last century.

Here's how using 3D home rendering will make your agency stand out.

Tour De Force

It's an inescapable reality of realty that you and the prospective buyer both have to go to where the house is.

That means employing enough people to provide the scheduled coverage you need, coordinating diaries, and dealing with the lost time when a home buyer cancels or pulls a no-show. These are all facts of life in the real estate industry.

That is until now. 3D rendering upends this fundamental aspect of real estate and that alone is enough to change the game. 

By offering virtual tours, you can bring the house to where it's needed for the first time in real estate history. Your staff can provide tours without ever leaving your premises. 

With virtual tours, a real estate agent can also expand its reach to new places. You don't need a local office and agents overbroad if you can visit properties in a virtual space. Technology like that can give even smaller companies a global reach.

Robots on the Payroll

To take it one step further: what if your staff didn't need to attend viewings at all?

It's true that your agents can provide insight on a property and help to close a sale. But allowing buyers to engage with your service on their own terms could help you cast a wider net.

With 3D technology, you can create automated or pre-recorded walkthroughs of a property. You can answer the most common questions and show off features without investing time beyond the initial creation of the tour package.

For some buyers, this flexibility will have an appeal of its own. They can engage with a property on their own terms, without a salesperson nearby exerting pressure. This also lets them visit a larger number of properties as and when it suits them, which is a level of convenience that no current real estate agents tactics can offer. 

The Crystal Ball 

No brochure can capture the full personality of a new home. That's a struggle that real estate agents have always had to deal with when trying to sell properties still under construction.

But 3D rendering can bring a property to life before the project has even broken ground. From an architectural drawing, 3D rendering can extract a whole finished home, even down to its staging.

This gives agents more tools than ever before to sell incomplete projects, which can otherwise be a tough prospect. While your competitors struggle to turn future properties into today's cash flow, you can create a smooth production line on which you can sell a property no matter its current state.

Open House? No Thanks

Nobody enjoys a stranger traipsing around their home. A seller has to accept that treating their home like a zoo is a necessary evil of selling up. The disruption of having to keep the home ship-shape for viewings can be extraordinary, to say nothing of the time they need to free up to be there when potential buyers come to call.

This is another arena in which 3D rendering is a revelation. Buyers can now put their home on the market without throwing their doors open to visitors. That allows them to get on with their lives at a time when they're already likely to be under a lot of stress.

On top of that, you're less likely to encounter scheduling conflicts stemming from the seller's personal calendar. The home will be available at all times to anyone, no intrusion necessary.

Your Best Side

Physical house tours come with a wealth of limitations. Light, staging, even the weather can all cause the house to undersell itself.

To show something in its best light, you need to control the variables. 3D rendering allows you to do for homes what photo manipulation does for marketing. It's not about lying to your customers, but about making the truth easier to see when reality lets you down.

When you can reliably control the staging of a home thanks to 3D rendering, you reduce the variables that can cause home buyers to reject a property. That means you can always show a home in its best light, so your customers are getting an unmarred view of their potential home.

Be The Change They Want to See

Not every benefit is as tangible as others we've covered here. But your brand's ability to think about the future is as powerful as anything else. 

A real estate company is always up against stiff competition from its peers. Providing the better service is often the only way to stand out.

What better way to do that than by offering technology your competitors can't match? If customers can only access the power of 3D realty through you, then you can leave those competitors in the dust. Customers will seek you out for the technology you offer.

Providing 3D real estate technology shows you have smarts, money, and professionalism — all attractive traits for the prospective homebuyer looking for a realtor.

The Power of 3D Home Rendering

By now, the power of 3D home rendering should be clear. With it, you can provide unparalleled service and blow your competitors out of the water. It could give your agency just the edge it needs to become the top dog in your marketplace.

Looking for more ways to come out on top? Check out our services here.


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.