Everything can do better with a little marketing, even your real estate project. Read on to learn about completing your marketing with real estate branding.
In branding, you need to think about what makes you unique so that you'll stand out.
It's marketing 101.
Creating real estate branding is no different.
Solid real estate branding can showcase you as an expert in a specific area
But in order to develop that branding, you need to ask yourself three questions.
1. Are you specific about who are you?
First, you need to figure out what makes you special.
- Who is your ideal client?
- What would make them want to choose you over the competition?
- Do you offer anything to that client that other agencies can't?
Branding relies on your ability to narrow things down to your specialty. Having a specific offering will enable potential customers to pick you out from the crowd.
If you're an expert on the area, make it a part of your image.
New and expecting parents will appreciate your knowledge of schools, day care centers, parks, etc. Offering information on places where they can also shop, find recreation and be involved in community or cultural events is also a plus.
People in other phases of their lives - like recent grads, empty-nesters, and retirees, for example - will appreciate your understanding of their specific needs and priorities when it comes to the area.
And do you specialize in a certain kind of real estate? Perhaps you're an expert in English Tudors or Victorians. Maybe you've got the low-down on the best in contemporary sleek and modern.
Such knowledge can be a big selling point for prospective buyers who want these specific kinds of property.
2. Does your company name, logo and slogan represent who you are?
Once you've figured out your specialty, you'll want your company, logo and slogan to reflect that.
The first step is to start brainstorming ideas and then test them out on paper. Draw a rough of your logo next to your company name, then throw in the slogan underneath.
You should be able to see if what you've got is workable. Once you find the one that speaks to you, hire a designer to help you find the right fonts and image to bring your logo to life.
This step is important, so be particular about what you want. And be prepared to do a lot of revising.
3. Is there consistency across all your marketing materials?
Once your real estate branding concept includes your specialty, company name, logo and slogan, then you can apply it to all of your marketing materials. This includes your website, Zillow profile, Facebook page and other digital platforms like Pinterest, as well as business cards, flyers, brochures and, of course, your yard signs.
Ultimately, remember that real estate is an emotional industry, so get personal with your real estate branding. Appeal to the emotional side of your clients.
And remember that, just like you, every potential client has their own set of interests and will be drawn to agents who seem like-minded. Mention your interests and hobbies on your Facebook page and/or website bio.
It might just be the connection they're seeking.
Any other tips on real estate branding? Feel free to share!