When it comes to 2D vs 3D animation, one is better suited for selling real estate than the other. Here's why animations are more powerful than illustrations.



There is a key moment in every sales pitch, and that moment is nailing the presentation that secures your sale.

The perfect presentation requires perfect visuals.

As technology developed, many real estate developers have considered more and more which technique to use: traditional 2D vs 3D animation. 

We are here to end this debate.

2D vs 3D Animation

On the side of 2D creations is the traditional blueprint. This has been a long-running tool for both selling the concept and constructing the architecture in question. 

On the side of 3D, we actually have another traditional tool: the physical model. For decades, designers would build scale models of the architecture to visualize for both themselves and the prospective buyers.

The debate, however, tips onto its side with the technology of 3D renders. The digital age brings with it a 3D technique that has the power of its predecessor and so much more. 

Technology to Visualize

The power of the 3D render has given designers and engineers a potent new tool. Gone are the days of clunky models you drag to that important business meeting.

Your sales pitch shouldn't have to rely on an arts and crafts project.

Making this even more one-sided is the fact that the traditional 2D formats gain little to nothing from modern technology, short of a few handy shortcuts and easier to store save files.

The Power of a Render

The 3D render revolutionizes some of the biggest points of the 3D model. Here are some of the biggest boons to the 3D model.

1. Something to View

Both the render and the physical model are visible from most angles. In addition, many designers even create to scale insides for higher detail viewing.

Renders get a few more angles like underneath shots or awkward viewpoints without risk of dropping or damaging a model.

A render, though, builds on the appropriate building's scale, so you could even note actual sizes, lengths, and heights. This extra data can be a big help in giving the buyer a sense of real scale.

2. The Power to Edit

Before, during, and after the sales pitch, a render has the ability to tweak and edit on the fly with ease.

This allows you to even react to a question from a prospective buyer by showing them what their desired tweak may look like, at least in basic forms.

After the sales pitch, editing becomes very important.

The power to work from the original model in actual design and development stages is powerful. No need to build an addition from scratch, you start by naturally adding it to the original design.

3. Shortcuts and Precision

3D rendering is not a magical tool. It still takes skill, time, and hard work to create a 3D render worth showing off. 

That said, as the creation of the render is also the design and development stages, it cuts several short cuts through the entire process. 

As well, those mathematical details you added in? Those allow engineers and construction to be more confident in the model as a finished piece. They can see the measurements and how they connect and flow with each other.

4. Expediting the Construction

When the project gains approval and you are ready to build, the model becomes a blueprint in itself. 

This 3D rendered blueprint will often help push forward the permit for the building in question. The less time spent on waiting for permits and permissions, the faster the model can become a reality.

Different Renderings, Different Uses

There are three major uses for a rendering that you will encounter.

The first is the conceptual rendering. This will often be for a sales pitch and related uses. You use these to convey the idea of the project so that investors will buy it or other designers will understand the idea.

The second is the architectural rendering. This render goes into further details for construction. It shows the placement of furniture and smaller details. 

The last one is marketing rendering. This one shows the completed, overall design that allows it to act as a complete advertisement.

This last one must be a pure vision of the finished project, so as to show the audience what they can expect when the construction finishes.

2D animation can do any of these three, but 3D rendering again gives a leg up by giving more flair and detail to the presentation.

3D rendering can even go interactive with further software. This helps solidify the appeal in the marketing phase.

2D Strengths

2D animation isn't an absolute downgrade against 3D rendering. The technology required for 3D animation can be a hurdle for smaller companies. 

2D also has a bit of speed on its side. 3D rendering may cut shortcuts out of the overall process, but if you only need a concept or some measurements, a simple 2D drawing can be fast and simple.

Combining the two could be a fine middle ground for those not eager to take a massive jump from 2D animation to a full-on 3D project. When in doubt, experiment with what you know and can do. 

What Does Your Client Want

In the end, people will still have preferences. Some may prefer the simplicity of 2D animation. Many people may not have the time or technology to create 3D renders in a quick and easy fashion. 

When in doubt, play to your strengths. Though, as more and more of the entire design industry becomes tech-savvy workers and the software before more accessible, the boons of 3D render will be harder to avoid.

A Foundation to Build Upon

With the above arguments, the debate of 2D vs 3D animation may be coming to a close. Traditional 2D blueprints and layouts can still convey a point, but why make a point when a 3D render can give so much more?

We at DesignBlendz believe in getting the most out of each of our stages of work. We want to bring together all aspects of design and business together. Interested in working with us? Find out more with Project Discovery.


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.