Before you hire an animator for your real estate project, make sure they are equipped for the job by asking these questions.
A recent MIT study has shown that a majority of the information retained in our brains is absorbed visually. This can explain why so many real estate businesses and contractors choose to hire an animator in order to give their marketing campaign a stronger edge.
If you're considering tapping into this potential tool of animators and illustrators for selling your real estate properties, read on for some essential questions to ask before making the hire.
What to Ask When it's Time to Hire an Animator
While it's easy to be impressed by an animator or illustrator's portfolio, it's important to be sure that they are well-versed on what's required in the real estate world and what truly sells.
Which is why you want to ask the right questions to ensure that you're getting the utmost quality and not simply wasting your money.
The questions below are both easy and professional and should be well answered by any potential animator.
1. How Do You Go About Crafting Your Illustrations and Storylines?
Depending on the type of animation you are looking for to help sell your property, it's natural to inquire about the animator's process and what aspects they look into when preparing to complete the project.
This will also offer some insight as to what will be expected from you, and what type of details will need to fully accomplish the job.
2. How Do You Handle Design Rejection and Criticism?
As talented as an animator may be, there are times when clients and freelancers are simply out of sync. This can simply be an error in communication or the animator may lack the understanding to complete the job.
If you are willing to venture into this relationship anyway, it's important to know how the animator will handle any draft rejections, and how many times you will be able to request edits.
Most animators will have a specific number of edits that are included in the project budget, with additional edits coming out of extra costs. This is information you want to know ahead of time.
3. How Do You Work with Flexible Deadlines?
Things change at a rapid pace in the real estate world, which may mean you will need your animation done at a faster pace or that it might be put on the back burner.
This means having an animator that can work easily with changing deadlines and has the communication skills to work with you on a solution that will fit both of your needs.
4. What Attracts You to Our Company?
The best animators will be those that are interested in your field and the types of animations you're looking for.
For this reason, you want to find animators that are passionate about what you're asking for and not simply looking for the next pain gig.
5. What Are Your Favorite Animation Trends?
Those that truly have a love for animation and illustration will constantly be seeking ways to advance their skill set and to grow as an artist.
Which means they should be able to easily reference any recent design trends they may be following or techniques that they find interesting.
6. What Animation Methods Best Fit Your Style?
Not all animators may be specifically suited for working with a real estate company. For example, 3D animations have never been more popular within the real estate world.
To accomplish such animations individuals often need a bit of architectural background, as well as insight on creating that depth element.
By familiarizing yourself with the type of animation that your animator is most familiar with, you'll be able to get a grasp of whether or not they can provide you with what you're looking for.
7. What Software Do You Use the Most?
Again, to achieve the high-quality 3D look that you're looking for, it's important that the animator is well-versed in the necessary programs and software that contributes to the project.
You should also set some room in your budget to provide the artist with any necessary programs or tools that they may need to get the project done correctly.
8. Which Projects in Your Portfolio Are You the Proudest Of?
This question is less about which project is most impressive, and more about the mental state of how the individual artist views each project.
Pay close attention to why they feel that the project is the most important, as it will reveal to you where the animator believes they shine the most.
8. Which Projects in Your Portfolio Were the Biggest Challenge?
No animator is perfect, and it's important to find one that is able to admit when they have fallen short from completing a project the way it should have been done.
This doesn't disqualify them from completing a quality project for you. However, you want to look for evidence that the artist has learned from the experience and has made the necessary efforts to prevent the same mistakes from happening again.
Finding the Right Animator for Your Business
Once you've decided that it's time to hire an animator to enhance your real estate business, it's important to find one that comes with adequate experience in your specific area.
If you looking to hire designers the vast knowledge of 3D architectural renderings, contact us today for more information on becoming a potential client.
We are sure that you’ll be pleased with the enhanced quality that our design services provide, and the strong impression it will leave on your potential clientele.