3D Architectural Visualization has changed how architects work today. Here are five key things you need to know about 3D visualization.

Traditionally, architects have had to rely on 2D drawings to illustrate their ideas. This forces clients to have to do the hard work of visualizing the architect's designs in their minds. An architect has no control over what their client imagines. 

Architecture is especially able to take advantage of 3D rendering technology. That's evident from the fact that architectural visualization is predicted to be a $4 billion industry by 2025. 

3D architectural visualization isn't merely for drafts or presentations, either. 34.2% of architects plan to put their designs into production. 

Here are 5 things you need to know about architectural visualization.

#1 Architectural Visualization Dates Back Over 4,000 Years

Architectural visualization can actually be traced back to the roots of civilization. Even the ancient Mesopotamians used architectural plans to implement their complex structures. 

Architectural drawings have been 2D for most of architecture's history. Architectural drawing started to come into its own during the Renaissance, though.

The Renaissance is when perspective was introduced into the visual arts. It offered architects an opportunity to show their patrons what they were visualizing. 

Leonardo Da Vinci's architectural drawings offer an example of the power of perspective.

#2 It's Easy, Quick, and Realistic 

Traditionally, only highly skilled draftspeople were capable of producing architectural drawings. Getting blueprints and mock-ups could be a very slow and tedious process. That's not even to mention the prohibitive cost of producing those drawings. 

Having to rely on specialized draftspeople meant you were forced to rely on their style, as well. They'd take guidance from the architect, but the end result is still coming from their pen. This adds another variable to the architect/client relationship. 

Architecture visualization software lets you create your unique vision. It's why your clients sought you out, after all. 

#3 It's Cost-Effective

Relying on draftspeople is expensive. It also wastes valuable time during a project's planning phase. And, time is money. 

3D visualization isn't the only way to make a mock-up, of course. But even something as simple as a 3D model can be expensive to produce. 

Even 3D rendering software has become affordable in recent years. This means that the architect can pass those savings on to the client. Architectural visualization also greatly speeds up the production process, creating even more savings. 

#4 Catch Problems Early

Architecture is an art but it's also a science. It's constrained by physical laws and properties. That means you've got to get your ideas to conform to these physical constraints. 

3D modeling also lets you audition your design before committing to building. The architect can model some of the actual physical environment where a project will be built. This could let you predict some problems with existing infrastructure, for instance. 

3D rendering is delivered in photorealistic detail. This lets the client visualize a project in vivid detail before breaking ground. They can check everything from building materials to the paint color before any time or money is wasted. 

#5 Useful For Marketing

3D models also make for wonderful marketing materials. If you're trying to attract investors or businesses into your building project, a detailed 3D model is infinitely useful. You can show them precisely where their storefront or apartment would be, for instance. 

Project approval rates tend to be much quicker when a 3D model is involved, as well. They make for excellent, exciting presentations. Clients can virtually walk around a space and see things with their own eyes. This is exponentially more exciting than staring at 2D schematics. 

#6 Excellent For Interior Design

Often, interior designers can't even begin their work until a building's entirely complete. Think about moving into a new house as an example. You can't start moving in or decorating until the paint's dry and all the work's done. 

This means that clients have to wait even longer once a building's finished until they move in. That's bound to be frustrating when they've already waited so long and invested so much money. Frustration often leads to dissatisfaction, and dissatisfied clients are never good. 

Having a detailed 3D rendering lets interior designers get a head start on their work. This makes the construction and moving process as painless and efficient as possible. 

It even makes things easier for the movers. Designers can input their furnishings into the 3D model and move things around virtually. It's so much easier to move a mouse than a sofa. 

#7 No Language Barriers

We are living in a globalized world. You don't want to be restricted to working with clients who only speak the same language you do. This means translating your ideas into other languages, however, which can be challenging, even for those fluent in the second language. 

A picture is worth a thousand words, as they say. Even better, there's no restriction on what language those words come in. Having a detailed 3D rendering of your architectural project lets your client precisely envision what you're imaging. You won't have to struggle with any translation barrier. 

Technology has revolutionized every industry in the 21st Century. Architecture's been especially impacted, as it's no longer tied to slow, unwieldy physical processes. It's up to us to investigate every possible opportunity to make our workflow more efficient. 

Are You Ready For 3D Visualization?

Now is the perfect time to get started with architectural visualization if you haven't already. If you're ready to find out how 3D architectural rendering can make your building project as efficient as possible, get in touch with us today to schedule a consultation. 


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.