5 Pre-Construction Ideas for Commercial Real Estate
For those selling commercial real estate, pre-construction marketing can revolutionize the process. Here are some ideas you can start with.
Your commercial real estate has been coming along quite nicely; though the structures on your property are far from complete, you've laid the foundations and are confident that you'll do well for yourself once you've completed the project.
Still, you are well aware of the fact that your confidence will not be enough to guarantee a return on your investments. In other words, you need to find a way to market this property to potential clients in order to maximize your gains.
You know that a visual approach is likely one of your best options, but you're not exactly sure how to execute such a plan.
Luckily for you, putting your plan into motion won't be so hard if you take the following 5 ideas and roll with them.
Provide a Pre-Construction View of the Project
The first thing you'll want to do is organize a pre-construction view of your property, and simply throwing a few pictures of your property in the local newspapers will not suffice.
This pre-construction view will need to be more immersive, which is exactly why we're recommending an interactive panorama. Such a panorama will allow potential clients to get a good look at what your unfinished project looks like (and what your finished project might look like).
As an added bonus, viewers will also be able to survey the surrounding area using your panorama.
Throw in a Couple of Videos
You have a lot of options about what you choose to include in your panorama, and one of those options happens to be video content.
You might use your video content to give a more detailed explanation about the intended use of your commercial real estate, or you could use it to advertise your company's services.
Or you could just throw in multiple videos and accomplish all of those tasks.
Link to Your Social Media Pages
Links to your social media pages should also be present in any pre-construction view of your real estate you provide.
Simply stated, social media is an integral part of everyone's lives, and you cannot afford to miss out on an opportunity to build your social media following. That said, make sure that your social media content is worth the clients' time and that you choose the right social media platforms to market your real estate.
Link to Your Site
Your social media platforms aren't the only things that you need to link to; potential clients also need to get a look at your company's website.
While we really don't have much to say about this tip (because you definitely already know this one), we advise that you have a simple, navigable web design that will help your site's visitors get to know what you're all about.
Give a Virtual Tour of the Property
Providing a panoramic view is not enough to market your property, so if you can spare the cash, you should invest in finding a way to give a virtual tour of the property.
And when we say "virtual tour," we definitely mean that you should walk your potential clients through the layout of your property in some way, shape, or form. We really don't care how you get the job done, but it must get done.
More on Marketing Your Burgeoning Commercial Real Estate
There are numerous other ways in which you can market your commercial real estate to potential buyers, but, unfortunately, we don't have the time to go over all of the information in detail here.
Having said that, if you want to find out more about marketing your real estate, take a look at our article on drone photography. It'll surely be helpful to you. Comment below on how you are marketing your commercial real estate!