Architects can learn from animated storytellers to craft a compelling 3D animation story for a property. Here's how:
Stories can be one of the most powerful tools anyone can have, in any profession. Just because you're an architect doesn't mean you can't tell a riveting, passionate story that enraptures your clients. In fact, you have a storytelling advantage as an architect that most other people don't.
As an architect, you weave ideas into different animations and design the homes that clients will tell their own stories in. You have access to the tools that unlock the creative freedom every storyteller wants. Instead of talking with clients about their future homes, you can show them an animation story instead.
These stories make you a storyteller, telling clients more about the futures they could have. When you make an animation about how a new home may change someone's life, you're doing much more than selling a new design. You're crafting a narrative that will help people see all that they could do in a new home.
Most of all, an animation story will get you some new clients. People enjoy working with people who know how to tell a good story, after all. So keep reading below to learn you can tell better stories as an architect, and start getting more clients!
1. Clients Should See Themselves in the Story
The most important part of any narrative design is that your target audience should see themselves in the characters. Most of the time, storytellers take that to mean that they should try to create realistic characters. Luckily, as an architect, you don't need to spend time honing your characters' personality traits or motivations.
Instead, you just need to literally capture your client's appearance. The people in an animation story should look similar to the people who are meant to watch it. If you're working with a family, be sure to model characters for their children or pets, if they have any.
That way, your clients will have an easier time visualizing their lives in the home you design for them. They'll start to believe in the story you tell and will want to work with you to make it a reality.
2. Narrative Design is Also About Home Design
While it's important to create good narratives to catch clients' attention, you also have responsibilities as an architect. Your animation is about showing off the building design you create, and the story should take your audience through it. Find reasons to bring your characters into different rooms throughout the building.
For example, if your clients have a dog, you can start the animation in the front yard as the characters play with it. This will allow you to show off the front design through different shots taken at different angles. Then, the dog can run in and your clients' characters can run inside after it.
The camera can follow them in, showing off the entryway and first few rooms in the process. Most of all, showing off the home should feel natural, even if it's the whole point of making the narrative.
3. Making An Animation Story Means More Creative Freedom
You have one advantage over most storytellers, as an architect: you have more creative freedom. Storytellers may be limited by their skill with a camera, or their ability to craft a moving script. Yet, you have access to tools that bring your wildest dreams to life.
Architects have an arsenal of creative tools that help them show clients exactly what they want to. With the right animation software, you make your story as ridiculous as you want to. You can have your clients be abducted by aliens, or have them explore the house while on the run from the law.
Your story's potential is limitless, as an architect. It's just up to you to weave a narrative that will resonate with clients.
4. Learn About Your Clients Beforehand
Most storytellers begin their creative process by choosing an audience to target. They research the people they believe will want to hear the story, in order to get a sense as to the best way to tell it. As an architect, you should think of your clients as your target audience.
Speak to them about what they're looking for before you start design either the building or the narrative. In the course of these conversations, you should get a sense as to the kind of people they are. By the time you first sit down to design a building, you should know exactly who you're dealing with.
Are They Family-Oriented? Do They Like to Party?
The story you tell should reflect the values of your clients. For example, if you know that your clients are trying to start a family and want children, put some kids into the animation story. Yet, if you get the sense that they like to party, there's no reason you should tell a story about a rave.
You're trying to make your narrative resonate with the people who see it. The only way you can do that is if you learn about your audience; otherwise, your story will be for no one.
5. Stories Are Meant to be Shared
In the age of social media, everything is shared. People are always eager to give others a glimpse into their personal lives. To learn anything about a person, you can simply take a quick glance at their Twitter or Facebook to see the kinds of things they post.
That's why you should create your animation story with social media in mind. Make it short and sweet, and make sure to let your clients take a copy of the animation home with them. Encourage them to post about it on their social media.
Nobody will pass up the opportunity to share a vision of what may end up being their future life. Plus, the most your animation is passed off as something clients are actually considering, the likelier it is they'll end up working with you. Their friends' and family's excitement for the new building will convince them to work with you, and you'll never need to do anything but tell a good story.
Telling Good Stories Leads to More Sales
It doesn't matter whether you're a salesperson or an architect — your job is to tell good stories. Architects weave ideas and the lessons they've learned from past designs into their work. Every house is a story about architects' experiences.
Creating an animation story with a good narrative design will is just another way to tell your story. Yet, with it, you can share it with more people and motivate clients to actually work with you. A good animation story will make people curious about what else their architect can do.
However, you don't need to watch an animation to find out what we can do. Just contact us, and we'll work with you to make sure your next home tells the story you want to tell!