3d visualization

5 Common Architecture Myths About 3D Visualization

Using 3D visualization to sell your commercial properties can be a huge advantage, so make sure you know the facts. We dispel the five most common architecture myths to help you make a more informed decision.


   Are you looking to sell commercial properties? If you are, you've probably heard about using 3D visualization to pique the interest of potential buyers.

3D visualization is a great way to help new building seekers see the potential of a property. It gives them something to look at, something to remember, something more solid than just their imaginations.

Some myths surround the use of this type of promoting, though.

As you consider using 3D visualization, you need to make sure you know the facts. So read on to learn five popular myths surrounding the use of 3D visualization in architecture.

1. 3D Visualization is the Same as 3D Design

While it may be easy to confuse the two, 3D visualization and 3D design are not the same thing.

3D visualization is the process of creating computer-generated imagery, such as images or animations. Many industries utilize 3D visualization, include fashion, automotive and architecture.

3D design differs in that it is used by engineers to produce industrial designs for manufacturing purposes.

2. Speed Is Best

While deadlines may be involved, don't fall for the popular myth that faster is better. 3D visualization requires brains, so take the time to use them.

Take your deadlines into consideration, and do keep them in mind so you meet them. But don't let that be your driving factor. Great work takes a little inspiration.

Many different elements and thoughts will likely go into your 3D work. That's perfectly fine as long as you keep them organized.

Quickly trying to throw all your ideas onto your computer screen won't be as good as being thorough. Take the time to get to know your client, instructions, or whatever guidance you are following.

Slowing down provides time for originality, an element that's a must for great 3D design work. Look for the uniqueness of each project or assignment and use that to your advantage.

3D work is very popular these days, so you've got to find a way to stand out against every other artist that's available.

3. Vague is Okay

As you go from project to project it may be difficult to keep yourself out of one particular rut that has formed over time. This is the idea that vague work is acceptable.

While it may end up being acceptable, non-detailed work can cause issues down the road. Aim for the highest level of accuracy as possible when creating your work.

When rendering images of a building, tell the story like it is. Accurately portrait the home and its layout, unless your work specifically is to show changes that are planned, such as new landscaping or an updated layout of a room.

Vague renderings could lead developers or customers astray. It's easy to showcase a lot in a single image, but don't lure people into thinking they're getting something other than the actual end project.

Instead, make sure unique features stand out. Don't leave your render plain. Make it interesting without embellishing what the end result will actually be.

4. More is Better

Details are what make a picture worth a thousand words. Therefore, it's easy to want to cram a lot of them into a single image. But don't.

Having too much going on in your imagery will make your work look cluttered and unorganized.

Focus your efforts on organizing. Go for a clean, simple look that still includes various details and colors; those things that will make the image interesting an beautiful.

A lot can be said with only a few words, and the same is true for images. You can tell a story and give an impression with a single, simple image if it's done right.

Make sure each of your images has a purpose. Don't randomly create and expect the image to have power, because it likely won't. What are you trying to convey in your 3D work?

5. You Have to Please Everyone

When working on a project, there may be several people whose opinions are important to the end product. In cases like this, it can be confusing to know who to listen to.

In these situations, it may seem like everyone's opinions carry the same amount of weight, and therefore, you're responsible to make everyone happy.

Don't fall into this trap. You likely won't be able to please every single person involved, so don't overwork yourself in trying to do so.

If possible, find out who the single person is whose opinion matters most to the project. You may not be able to find a person who meets this description, but do your best. If you don't find one person who must be pleased, take ideas and opinions into account, but don't overwork yourself.

Knowing where you stand and who you report to for final approvals and opinions will make your work a lot easier.

3D Visualization Sells

Whether it's used for home building or business construction, 3D visualization can really make a difference.

Having that 3D rendering allows your potential customer to see what their building could be like. Doing so creates an excitement and interest that simply isn't there if they have to rely on only blueprints and imaginations.

3D artwork brings things to life and therefore makes them feel more real and doable. Using this form of artwork to sell your commercial properties could really increase your income.

As you consider using 3D visualization in your commercial work, remember to not get caught up by these common myths, and you'll be well on your way to success.

Are you looking to get going on a 3D project? Contact us today to get started!


About The Author

Hi, we're the Designblendz team! We blend overlapping design disciplines to raise the standard to design, visualize, and build virtual and physical environments.